Y.K. Almoayyed & Sons, the exclusive distributor of Infiniti in the Kingdom of Bahrain held an exclusive press conference at Flavours on 2, Downtown Rotana, to introduce the new 2017 INFINITI Q50 Sports Sedan.
To demonstrate the power that the 400hp Q50 Red Sport has on the mind of the driver, a unique test drive opportunity was given to the members of the media, where the driver’s mental excitement behind the wheel was recorded. Using a device that records emotions, the driver’s brain data was collected thanks to a software linked to the headband. This brain data collected from all across the region will be sent to a music composer to turn it into a soundtrack. The soundtrack is planned to be used in a main event in Dubai.
“The New Q50 Sport 400 HP spearheads the brand’s new positioning ‘Empower The Drive’,” said Saad Alzowayed, Sales Manager, INFINITI Bahrain. “Infiniti Q50 has been a major cornerstone in shaping Infiniti’s success in Bahrain”.
Leading the way is the new Q50 Red Sport 400, the performance-orientated version of the refreshed sports sedan. Its 3.0-liter V6 twin-turbo gasoline engine with direct injection delivers 400hp and is the focal point of the power plant.
Continuing the list of powertrain options, the number of Q50 trim levels is extended to four for the sports sedan. An additional turbocharged V6 powertrain is also available for the Q50 with a 300hp output, included in the Q50 Sport. A 2.0-liter four-cylinder turbocharged unit that produces 208hp is packaged in the standard Q50. Customers seeking a performance hybrid model will also be able to opt for the Q50 Blue Sport which combines a 3.5-liter 24-valve DOHC aluminium-alloy V6 and a compact laminated lithium-ion battery with an innovative one-motor, two-clutch control.
The new Q50 features INFINITI’s Dynamic Digital Suspension (DDS) for the first time, which gives the new sports sedan an optimal blend of ride comfort and class-leading response and agility. Q50’s Drive Mode Selector (DMS) can be augmented with ‘Personal’ mode (as before), which permits a bespoke mix of engine, suspension and steering characteristics.
The new Q50 also receives an upgrade with the company’s second-generation Direct Adaptive Steering, comprehensively modified from the daring and ground-breaking first-generation n Esystem.
The new version of Direct Adaptive Steering works with Active Lane Control (Speeds over 70km/h) to maintain lane positioning against crosswinds and uneven road surfaces. This semi-autonomous capability is a precursor to future steering systems that will form a key building block on the way to achieving fully-autonomous driving.
The new INFINITI Q50 delivers in spades on safety and security technologies, ensuring that drivers are empowered with a plethora of assistance and safety aids.
Key technological enhancements include; Blind-Spot Warning with Intervention, Lane Departure Warning, Lane Departure Prevention with Active Lane Control, Back-up Collision Intervention with Cross Traffic Alert, Predictive Forward Collision Warning and Around View Monitor with Moving Object Detection.
The INFINITI Q50 Red Sport 3.0t 400 is available across the Middle East from BD 21,000, while the entry level Q50 2.0t is available from BD13,650.
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