Euro Motors, the exclusive importer and distributor for luxury automotive manufacturer Jaguar Land Rover in the Kingdom of Bahrain, is ecstatic to announce that preparations are well underway for the 2nd Year Anniversary of the Land Rover Experience Bahrain, that will be held on the 17th and 18th of February, 2017 at the Bahrain International Circuit (BIC) in Sakhir.
To commemorate the very special occasion of 2 years since the inception of the first Land Rover Experience Centre in the Middle East region, Euro Motors Jaguar Land Rover is set to host a 2 days celebratory event consisting of LRE Experience sessions for VIPs, representatives of the media, as well as current and prospective clients, in a revamped and refurbished Land Rover Experience Lounge, boasting spacious grounds and diverse off-road tracks, on Friday, the 17th of February 2017 from 3 to 9 pm, and on Saturday, the 18th of February 2017 from 12 to 6 pm.
Speaking on the occasion, Mr.Yazid Mourad, the General Manager of Euro Motors Jaguar Land Rover, said: “It is with great pleasure that I, on behalf of Euro Motors Jaguar Land Rover, invite our esteemed guests to join our celebration of the 2nd year anniversary of the launch of the Land Rover Experience Centre. In addition to serving the Bahraini market, we are delighted to welcome our guests and prospects from all around the MENA region to the Land Rover Experience Centre, where they can enjoy the thrill of an all-terrain adventure in our very own fleet of Land Rover vehicles.”
“We are also extremely elated to announce that along with the 2nd year anniversary celebrations of the Land Rover Experience, we will be hosting the semi-finals of Jaguar’s Art of Performance Tour for the very first time in the Kingdom of Bahrain. This includes the Jaguar Dynamic Drive event, which is an opportunity for Jaguar prospects to drive the Jaguar range of vehicles On-Road and on Open Tarmac exercises managed by Jaguar’s very own qualified instructors. By doing so, this year we will be able to offer our Jaguar enthusiasts the opportunity to experience a unique and unforgettable driving adventure. With numerous activities in store for our guests, we are extremely pleased to introduce this year a children’s section as well as a hospitality area where guests can enjoy their time in the comfort of a relaxing ambience,” he added.
“At this point in time, I would like to express my gratitude to our honourable partners, the very experienced and professionally renowned Bahrain International Circuit, our very own team members responsible for the operations at the Land Rover Experience Centre Bahrain and the staff present at the Centre on a daily basis to ensure smooth functioning. I would also like to thank our loyal customers for their commitment and interest and the government of the Kingdom of Bahrain for the integral role they play in facilitating foreign investments and stimulating interest in the Kingdom, thereby making all this possible,” concluded Mr. Mourad.
Located in the heart of the Sakhir desert within the grounds of Bahrain International Circuit (BIC), ‘The Home of Motorsport in The Middle East’, the Land Rover Experience Centre Bahrain covers 3.5 kilometres of varying terrains such as sand, rock, hill and water landscapes. There are 32 natural and man-made obstacles allowing guests to traverse terrain including slide slopes, humps, rocks, gravel roads and watercourses, all the while assessing the driving environment, maximising the capability and technology of the vehicle and most importantly developing driving skills in the world’s most capable luxury vehicles. In addition to the existing obstacles at the Land Rover Experience Centre, a new obstacle called the ‘Peanut’ has been introduced, which tests the handling and suspension of the vehicles.
In order to provide a comprehensive experience, a Jaguar Dynamic Drive event will also be organized, which is part of the Jaguar’s Art of Performance Tour – a worldwide tour where Jaguar fans can experience a drive that only a Jaguar can deliver. The Art of Performance Tour aims to pull together the sales-focused global drive activities for Jaguar under a single global communication banner. Guided by expert instructors, this test drive pushes Jaguar to the limits through exhilarating challenges, including the Smart Cone Challenge, which uses wireless technology to randomly illuminate pairs of cones to set out a different route each time. With millions of different potential options taking place in real time, the technology provides a unique test of driving skill, precision and reactions.
To book your Drive, call the Euro Motors Jaguar Land Rover showroom on +973 17460460.