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HomeA Brew’d Awakening: Wyndham Grand® Introduces Brew Parlor

A Brew’d Awakening: Wyndham Grand® Introduces Brew Parlor

Global cold-brewed coffee program delivers happy hour with a jolt featuring exclusive concoctions from award-winning chef Stephanie Izard.

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Wyndham Grand® is bringing a new buzz to the traditional coffeehouse experience with the launch of Brew Parlor: a fresh take on afternoon happy hour where people can meet, recharge, or simply take a breather over cold-brewed coffee-based drinks developed in partnership with the brand’s “Chef de Caffeine,” award-winning culinary personality, Chef Stephanie Izard.

Coffee lovers will experience cold-brewed pick-me-ups and hand-crafted caffeinated cocktails beginning January 14, 2016, from 4:00 p.m. – 6:00 p.m. every Sunday through Thursday at Wyndham Grand’s Brew Parlor pilot hotels in Doha, Qatar; Chicago, U.S.; Shenzhen, China; and Istanbul, Turkey.

Wyndham Grand’s Brew Parlor is centered on cold-brewed coffee, an artisanal yet approachable trending drink consisting of coffee brewed with cold or room-temperature water, producing a condensed, smooth, and full flavor. Cold-brewed coffee is making its presence known in coffee shops around the world, reaching $7.9 million in sales in the U.S. – a 115 percent increase over the past year according to Mintel – and popping up throughout Europe. A study by Euromonitor International shows bottled cold brew is growing in sales worldwide, faster than any other bottled non-alcoholic beverage.

“We believe travel should be approachable by design, where every day experiences – like the quick cup of coffee our Wyndham Grand hotels serve hundreds of thousands of times a day – are transformed into moments to savor,” said Mark Anderson, vice president of food and beverage for Wyndham Grand. “Brew Parlor invigorates those afternoon pick-me-ups with innovative cold brew creations developed with Chef Izard ,who, like us, is passionate about coffee, blends the traditional with the new, and isn’t afraid to create waves.”

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Not only is coffee a universal daily beverage, but it has become an increasingly popular ingredient in sweets and savory dishes. Izard has created several proprietary cold-brewed coffee beverages available only at Wyndham Grand’s Brew Parlor like Five Spice Shaken Iced Coffee with Thai chili, cinnamon, clove, star anise and sweetened condensed milk; Cafe Olé with dark chocolate, brown sugar and ancho and guajillo chilies; and Biscotti Coffee with almond whipped cream and simple syrup made of star anise, fennel seed, and orange zest.

“There’s nothing better than a perfect cup of coffee,” said Wyndham Grand’s Chef de Caffeine Stephanie Izard. “As a chef, I’ve always put a lot of care into the coffee I serve, and I’ve worked with Wyndham Grand to find a coffee that is not only tasty on its own, but also serves as a base for creative flavors.”

Wyndham Grand plans to roll out Brew Parlor to its global portfolio of hotels throughout 2016. For more information, visit www.wyndhamgrand.com.

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