Rasasi Perfumes, one of the leading perfume names in the Middle East, unveiled an array of new oriental bouquets as part of its commitment to offer customers wider choices for the festive season.  New aromas, sprays, luxurious oils and incense products have been introduced to an already popular product range across various price points, which will offer something new for everybody keeping in line with the spirit of Eid. Rasasi is also running various exciting promotions across its stores to offer a greater value to the customers shopping for Eid Al Ahda.   

Commenting on the unique art of layering Rasasi Perfumes Managing Director, Mr. Salim Kalsekar said “The understanding of perfume and its use is highly evolved and very unique to Arabic culture. A large portion of perfume buyers create their own fragrances through blending, and in this respect our Oud collection of sprays and concentrated oils are in high demand, due to their unmatchable high quality which allows our more creative customers to blend them in order to create their very own unique, signature perfume. Our Mukhalat and Dhan Al Oud range is in line with our deep understanding of the regional culture and perfumery tradition.”

Oud is extensively burnt as incense during Eid to welcome and honour guests and Rasasi’s agarwood range adds long-lasting lingering fragrant warmth to the festive atmosphere of family and friends getting together. Customers will be able to sample their brand-new luxury collection across stores, which have been curated by in-house scent developers to create resplendent perfume blends bursting with affection, vitality, and unparalleled elegance.

Salim Kalsekar added “The new fragrances, appealing to both men and women with a vintage chic, are a part of Rasasi’s commitment to further strengthen the rich Oriental perfumery tradition in the region and to launch products in line with our customer needs and preferences.”

From the swish to the sophisticated, the new array of finished sprays introduced is sure to turn heads this Eid. While the young and spirited can enjoy a splash of freshness with perfumes that celebrate modernity, freedom, self-expression and fashion, the sophisticated set can explore the world of fine precious aromas that cater to refined sensibilities of consumers who are well versed with the art of perfumery and greatly value quality, elegance, class and purity.

A major contributor to the region’s fashion and lifestyle industry, Rasasi Perfumes draws from the heritage of the region’s perfume artistry and its rich culture and tradition, dedicating itself to creating authentic notes and unique blends.