Thursday, April 9, 2020

Alpha 7R IV Launched In Bahrain

Ashrafs along with Sony Middle East and Africa unveiled the latest addition to its acclaimed Alpha 7R series full-frame mirrorless camera line-up; the extremely versatile, powerful Alpha 7R IV (model ILCE-7RM4) at an event in Ashrafs Tower, Hoora .

Sony’s highest resolution full-frame camera ever, the new Alpha 7R IV delivers stunning image quality with high resolution and wide dynamic range while maintaining outstanding focusing performance, high-speed continuous shooting and much,
much more.

“We are continuing to drive innovation, break boundaries and redefine the expectations of digital camera performance,” said Mr Muthu Kumaran, General Manager – Electronics, Ashrafs. “The new Alpha 7R IV combines medium format level image quality with high-speed shooting, extremely fast focusing and a long list of upgrades to design, connectivity and usability. This will allow professional photographers, videographers and all other types of creators in the Middle East to capture content in ways that were simply not possible before.”

The new Alpha 7R IV features a newly developed 35mm full-frame back illuminated CMOS image sensor with a resolution of 61.0 MP2, the world’s first1 of its kind. The new sensor’s back-illuminated structure and effective noise reduction techniques combine to deliver extremely low-noise, high sensitivity performance ensuring the absolute maximum image quality.  The camera also boasts an impressive 15-stop3 dynamic range at low sensitivities, resulting in smooth natural gradations ranging from deep shadows to highlights, and utilises algorithms from many of the latest Alpha cameras to maintain outstanding colour reproduction.

This new full-frame model is equipped with an innovative 5-axis optical in-body image stabilisation system that has been fine-tuned to support its high-resolution shooting capacity, resulting in a shutter speed advantage of 5.5-steps[i]. Additionally, the shutter unit assembly has been carefully re-designed to reduce even the slightest movement that may cause blur.

MOST READ

Fitbit Introduces Fitbit Charge 4 in Bahrain

Fitbit announced the latest evolution of its most popular family of devices, Fitbit Charge 4™ in Bahrain. The Charge 4 and Charge 4 Special...

Capital Governor: 1100 meals distributed

A total of 1100 meals have been distributed to expatriate workers in the Capital Governorate. The initiative is part of a charity campaign amid precautionary...

Zain Bahrain Be Safe Initiative

Zain Bahrain, a leading telecoms operator in the Kingdom, has introduced Be Safe initiative to encourage customers to utilise all Zain digital channels to...

“Together for Bahrain’s Safety” campaign reaches out to needy families

The Supreme Council for Women (SCW) has today started field work as part of the “Together for Bahrain's Safety" which was launched recently. Basic commodities...

BisB Embraces Work-from-Home to Safeguard Employees

Following the directives of the Government encouraging caution and social distancing, and in line with its continuous efforts to safeguard the well-being of its...

General Directorate of Traffic launches online services

The General Directorate of Traffic announced that the services that required personal attendance would be processed after booking appointments through the Skiplino smartphone application...

Stay Healthy, Stay Safe by Dhananjay Mahadev Datar

Our Al Adil group has always focused on delivering pure, clean and safe products to customers. Hence we have implemented state-of-the-art technology for packaging,...

CrediMax Appoints Ahmed A. Seyadi as new Chief Executive

CrediMax, the first and leading Issuing and Acquiring Company in Bahrain, announces the appointment of Mr. Ahmed A. Seyadi as the new Chief Executive...

AI to Forecast and Predict by: Dr. Jassim Haji

While the world is fire-fighting the COVID-19 virus epidemic and not learning from many past disasters to establish a scientific Disaster Recovery Plans, it...

Bahrain takes part in WHO regional virtual meeting

The World Health Organisation (WHO) Regional Director for East Mediterranean Dr. Ahmed bin Salem Al-Munthari held a virtual meeting to discuss the novel coronavirus...

COVID-19 situation requires concerted national efforts

His Royal Highness Prime Minister Prince Khalifa bin Salman Al Khalifa received His Royal Highness Prince Salman bin Hamad Al Khalifa, the Crown Prince,...

Skiplino pledges to provide its mobile queueing solution to all Government Agencies, Hospitals and Medical Centers free of charge

Skiplino announced that it will offer its award-winning contactless mobile queue solution free-of-charge for 6 months to all Government Agencies, Hospitals and Medical Centers...

Foreign Ministry: Over 1200 Bahrainis evacuated from overseas countries

Foreign Ministry Undersecretary Dr. Shaikha Rana bint Isa bin Daij Al-Khalifa released the update number of returnees as she was hosted by the “Be...

HRH Crown Prince visits the National Task Force for Combatting COVID-19 Operations Room

His Royal Highness Prince Salman bin Hamad Al Khalifa, the Crown Prince, Deputy Supreme Commander, and First Deputy Prime Minister, visited the National Task...

WHO commends HRH Premier’s support for broad community momentum to end COVID-19

The World Health Organization (WHO) has expressed appreciation of the efforts of the government led by His Royal Highness the Prime Minister to reduce...