Saturday, July 11, 2020

Alpha 7R IV Launched In Bahrain

Ashrafs along with Sony Middle East and Africa unveiled the latest addition to its acclaimed Alpha 7R series full-frame mirrorless camera line-up; the extremely versatile, powerful Alpha 7R IV (model ILCE-7RM4) at an event in Ashrafs Tower, Hoora .

Sony’s highest resolution full-frame camera ever, the new Alpha 7R IV delivers stunning image quality with high resolution and wide dynamic range while maintaining outstanding focusing performance, high-speed continuous shooting and much,
much more.

“We are continuing to drive innovation, break boundaries and redefine the expectations of digital camera performance,” said Mr Muthu Kumaran, General Manager – Electronics, Ashrafs. “The new Alpha 7R IV combines medium format level image quality with high-speed shooting, extremely fast focusing and a long list of upgrades to design, connectivity and usability. This will allow professional photographers, videographers and all other types of creators in the Middle East to capture content in ways that were simply not possible before.”

The new Alpha 7R IV features a newly developed 35mm full-frame back illuminated CMOS image sensor with a resolution of 61.0 MP2, the world’s first1 of its kind. The new sensor’s back-illuminated structure and effective noise reduction techniques combine to deliver extremely low-noise, high sensitivity performance ensuring the absolute maximum image quality.  The camera also boasts an impressive 15-stop3 dynamic range at low sensitivities, resulting in smooth natural gradations ranging from deep shadows to highlights, and utilises algorithms from many of the latest Alpha cameras to maintain outstanding colour reproduction.

This new full-frame model is equipped with an innovative 5-axis optical in-body image stabilisation system that has been fine-tuned to support its high-resolution shooting capacity, resulting in a shutter speed advantage of 5.5-steps[i]. Additionally, the shutter unit assembly has been carefully re-designed to reduce even the slightest movement that may cause blur.

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