Alshaya Trading Co. is preparing to bring customers an exciting choice of over 40 leading international brands at The Avenues – Bahrain, which is set to open its doors next week. The opening will include 15 new brands making their debut in the Kingdom of Bahrain.

The mall’s opening day will feature new brands such as cosmetics powerhouses NYX and Clinique; home furnishing brand West Elm; fashion store Phase Eight; and jewelry and accessories specialist Icing. Customers will also see the long-awaited debut of The Cheesecake Factory; organic Belgian restaurant Le Pain Quotidien; and American chocolatier Bridgewater Chocolate.

Seven further brands will follow a few weeks later, including pizza brands 400 Gradi and Blaze Pizza; gourmet and specialty foods purveyor Dean & Deluca; upmarket Japanese restaurant Katsuya by Starck; family steakhouse Texas Roadhouse; and the Lebanese restaurant Babel. The new brands will join a stellar line-up of some of the world’s most-loved brands operated by Alshaya at the mall, including Starbucks, H&M, Mothercare, Victoria’s Secret, MAC, The Body Shop and Pottery Barn.

The Avenues – Bahrain, strategically located in the heart of Manama on King Faisal Road, is a stunning new retail and entertainment destination, with a unique seafront location of more than 1.5 km.

Alshaya’s Senior Vice-President for Property Development, John Hadden, said: “We are delighted to have such a strong presence at The Avenues – Bahrain, which is going to be a major leisure and shopping destination for shoppers across the region. We look forward to offering our customers in Bahrain the widest range of shopping and dining experiences.”

Every time they shop, enrolled customers can also benefit from Alshaya’s loyalty programme, PRIVILEGES CLUB, that offers members a range of offers, rewards and prize draws. Alshaya already operates more than 100 stores in Bahrain, across retail sectors that include fashion & footwear, food, health & beauty, pharmacy, optics and home furnishings.

The complete list of brands being opened by Alshaya at The Avenues – Bahrain are:


Fashion & Footwear Food Health & Beauty Home Furnishings
American Eagle 400 Gradi* Bath and Body Works West Elm*
Claire’s Asha’s Clinique* Pottery Barn
Foot Locker Babel* Jo Malone Pottery Barn Kids
Hennes and Mauritz Blaze Pizza* MAC
Icing* Bridgewater Chocolate* NYX* Pharmacy
Justice Café Coco* The Body Shop Boots
Milano Dean & Deluca* VaVaVoom
Mothercare IHOP Restaurant  
Muji Katsuya* Optics  
Payless Shoesource Le Pain Quotidien* Solaris
Phase Eight* P.F. Chang’s Vision Express
River Island Pinkberry
Topshop Raising Cane’s
Victoria’s Secret Shake Shack
Texas Roadhouse*
The Cheesecake Factory*
Key: *First brand store in Bahrain