Amazon closes product ads that drove traffic to outside sites

    597

    Amazon.com Inc quietly closed a pay-per-click advertising program that allowed businesses to divert traffic from the retailer’s platform to their own websites on Tuesday, saying it would permanently discontinue the program in October. The program allowed many businesses that are not necessarily sellers on Amazon’s online marketplace to buy ad space on its website. Targeted ads for specific items would pop up on Amazon’s website and drive shoppers to the retailer or manufacturer’s own site.

    Media Partners