Amazon has decided to stop accepting Adobe Flash ads starting next month. The move, which goes into effect on September 1, affects not just the company’s website, but its whole advertising platform. Flash is having a particularly bad year. In addition to all the usual security flaws it encountered, Google began automatically converting Flash ads to HTML5 in February. At the start of 2015, YouTube ditched Flash for HTML5 video by default and last month, Twitch announced plans to do the same.
Yet Amazon’s decision is primarily driven by browser makers curtailing what Flash can do. Apple’s Safari and Mozilla’s Firefox have limited the plugin for a while now, but most recently, Google’s Chrome has also joined the party.