Monday, September 21, 2020

Amazon launches new marketplace for startups

Taking cloud near to innovation in true spirit, Amazon is launching a new marketplace specifically geared at startups, called Launchpad.

The Everything Store is partnering with Y Combinator, Andreessen Horowitz, and Indiegogo to source and vet startups for its new site. Each startup will get a product page where it can upload a product video and information about the startup. Startups on Launchpad will also be able to take pre-orders for products directly through Amazon, rather than on their company website, and Amazon will handle shipping logistics (it does this for all merchants on its platform).

Joining Launchpad doesn’t cost startups anything upfront, just a commission on product sales.

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