Google and Facebook have similar total reach among U.S. adults, between 228 and 222 million monthly users. But Facebook stands alone when you combine time spent and total reach, even if you add Google and YouTube together. That’s just one of the findings in a new report released by Verto Analytics.
222 million U.S. Facebook users tend to spend 14 hours per month in the company’s app. (That’s 335,000 years worth of time, by the way.) Google reaches 228 million U.S. users, but they spend a little less than four hours a month using the company’s services. Add in the company’s video giant YouTube, which captures about five hours of its users’ attention monthly, and Google still only has a little less than nine — five hours less.