Sunday, September 27, 2020

Apple poised to release Apple TV in September

Its been widely talked that Apple should soon release a new version of its set-top box as well as a new streaming service for TV content. According to a new report by BuzzFeed, Apple was supposed to announce the new Apple TV at WWDC, but it was delayed for a September launch. The current Apple TV was released in 2012 and runs an underclocked A5 chip, which was originally developed for the iPhone 4S.

This time, the Apple TV is supposedly use a much more recent chip, such as the iPhone 6’s A8 chip. A slimmer design and more internal storage wouldn’t be a surprise, as well.

Yet, two big questions remain on the user interface and Apple’s content strategy. The current interface of the Apple TV is cumbersome and the company knows that it has to do something to fix it. Using Siri for voice queries would be a first step as both Google and Amazon provide a similar feature with the Nexus Player and Fire TV.

Recent patent applications have also indicated that Apple has been working on some sort of touch interface for the Apple TV. It’s unclear whether Apple will take advantage of your iPhone or create a brand new remote with a touch screen.

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