ARTASA, the French Art Design company, has successfully delivered over 3000 artworks to Holiday Inn Makkah. It becomes the major project ever signed for ARTASA in the Middle East.
ARTASA is strengthening 10 years of experience with the hospitaly industry of the MENA market. The French touch Art Designer is offering several artistic and decorative products such as: Paintings, Fine Art printings, Screen Printings, Material Artworks, Sculptures, 3d arts, etc.
Mrs. Marie-Noëlle DUREGNE, CEO of ARTASA said: “ We are proud to have been selected and for having led successfully the production for the largest Holiday Inn in the world. Through this project, we’ve proved our ability to lead art projects and to meet clients particular requirements.” She added: “This contract rewards several years of business investment to develop ARTASA brand and presence in the GCC market. We can say that such big reference will strengthen our position.”
Mr. Mohannad Ibrahim El Sayed – Holiday Inn Interior Design, Decoration and Hotel Furnishing Manager said: “The ARTASA workshops have provided performance complying with the highest quality standards of 5-star hospitality businesses. We would like to extend our thanks and appreciation for the close cooperation of Mrs Marie-Noelle, Mr. Riadh and the company representatives for their very successful role in achieving this great work.
ARTASA designs and produces exclusive artworks and decorative items with the collaboration of an international network of artists and workshops. The provided artworks for this huge Holliday Inn project, showcase old and traditional iconic objects of the Islamic culture and heritage, such as old boxes, lights, tea or coffee pots, trays or potteries.
Thanks to the richeness of its collection, ARTASA had been able to produce a wide variety of designs for this large project. All the designs depict objects in the same detailed and realistic style with a harmonious staging.
For the rooms and corridors, the art prints of 2 formats were made on high quality canvas: square prints with one object, and rectangular prints with two objects. The finishing has been adjusted to go perfectly with the interior design of the different categories of rooms and the different corridors.
The impressive quality of the supplied art prints relies on ARTASA strong know-how in digitizing paintings in very high resolution combined with a process of digital development, the quality of the printer and the selected canvas, and its special hand finishes applied on the printed canvases.
ARTASA is a French company. If the headquarter and the Art Design Studio are based in Paris, since the origin, the company is internationally oriented, and particularly active in the Gulf Area.
The French team is focused on the development of collections influenced by an inspiration coming from cultures, ancestral kow-how and new techniques issued from different parts of the world. Because ARTASA founders are art lovers, the team continually develops an international network of professional artists and craftsmen, all well qualified, and of course, paid particular attention to the quality of all the produced artworks.
For frames and onsite installation, ARTASA had developed a network of partners located in France, UAE, Qatar, Oman, KSA, and China. And to support its development and to establish a close relationship with its clients, ARTASA relies locally on commercial companies and representatives.