A|X Armani Exchange Bahrain recently launched its first ever winter styling competition at the Bahrain City Centre. The contest was launched with lifestyle influencers from the island competing with each other, in a completely new look with Armani Exchange’s latest collection for the season.
Staying true to the brand’s urban spirit, A|X Armani Exchange tied up with community influencers with diverse backgrounds including fashion, fitness and lifestyle.
Speaking on the occasion Armani Exchange’s Bahrain Marketing Executive, Sawsan Shaker, said: “The dynamic, contemporary spirit of A|X has always harnessed versatility and effortlessness in style. The Winter Styling Competition is another of our initiatives to engage with our young, local audiences and helping them discover the brand’s spirit in each one of them. We hope the participants enjoyed this exclusive experience and are taking back with them a new style statement.
The fashion label’s winter collection was put in the spotlight by each influencer where one winner will be selected to win a whole collection from the brand as the grand prize. The selection process of the winner is a completely democratic and transparent one where the followers of these influencers vote for them online over a seven day period. Once the voting period is over, the votes will be collected, evaluated and the final winner will be announced.
“I think we are all very excited to participate in this innovative concept introduced by Armani Exchange Bahrain and I am particularly happy to be winning the contest with the maximum likes on my instagram photographs,” said Faris Ahmadi, one of the influencers participating at the contest.