Euro Motors, the exclusive importer and distributor for luxury automotive manufacturer Jaguar Land Rover in the Kingdom of Bahrain, proudly announces its collaboration with Bahrain International Circuit (BIC), for the 2017 Bahrain Grand Prix, that will be held from the 14th to 16th April 2017.
For the third consecutive year, Euro Motors Jaguar Land Rover has partnered with BIC to provide 5 luxurious Jaguar vehicles which include 2 Jaguar XEs, 2 Jaguar XFs and a Jaguar XJ. The five F1 branded Jaguars will be used in BIC promotional tours that will see them being driven around a number of locations in the Kingdom to effectively build up hype leading up to the fastest race in the world.
Elaborating on the strategic collaboration, the Managing Director of Euro Motors, Mr. Nawaf Khalid Al Zayani, said: “We at Euro Motors Jaguar Land Rover are extremely proud to announce that for the third year running we are collaborating with BIC to be the prime vehicle providers for the BIC promotional tours, which started on the 17th of March and continues up until the first day of the racing spectacle. The 2017 Bahrain Grand Prix is one of the most significant events during a calendar year in the Kingdom and contributes substantially to a number of sectors including, the economy, the tourism sector, the motorsport sector amongst others. Being constantly affiliated with such a glorious event stands testament to the unrelenting ambition of Euro Motors Jaguar Land Rover to positively contribute in every way to the advancement of the Kingdom of Bahrain.”
“This is the latest in a long line of strategic partnerships that Euro Motors Jaguar Land Rover has undertaken with BIC, which in turn serves to strengthen our brands and position them as vehicles of choice. As the Grand Prix gets bigger, bolder and more colorful with each passing year, our involvement will also continue to enrich the experience the Jaguar Land Rover way. We hope that this successful venture spurs both parties to more such partnerships in the foreseeable future,” he added
Further elaborating, Mr. Sherif Al Mahdy, the Commercial Director of Bahrain International Circuit, said: “On behalf of Bahrain International Circuit, I would like to express my immense joy it brings us to be collaborating with Euro Motors Jaguar Land Rover once again. With the countdown to the 2017 Bahrain Grand Prix having already begun, we feel that the BIC promotional tours, which features an amazing Jaguar line up, is the ideal way to generate interest leading up to the much anticipated motor sporting event in April. We look forward to working with Euro Motors Jaguar Land Rover in many joint events in future and we look forward to a successful promotional tour.”
Apart from the main race that will be held on the 16th of April 2017, the three-day event will also comprise of three highly competitive racing series from across the globe including the return of the GP2 Series. Along with the races, guests will be treated to a number of exhilarating performances over the three days. This year’s off-track entertainment will be headlined by Grammy award-winning superstar, Enrique Iglesias. Also included in the already stellar line-up are international DJs Dimitri Vegas, Like Mike and electronic dance music icon Steve Aoki. For the first time in its 13 year history, BIC will host a Dino and Ice Age Tent in the Formula 1 Village. The exhibit will include a total of 24 Dinosaurs and 10 Ice Age animals, a maze, and an interactive area along with a dino photo booth. To provide the complete experience, guests can enjoy other entertainment experiences like the Pedal Punk circus, a high dive act and Flight Crew Jump Rope, as well as other shows and roaming performers.
Since the start of its operations in 1998, Euro Motors has successfully positioned itself as the leader in the automotive industry in the Kingdom of Bahrain. Continually striving to attain the highest standards, Euro Motors does not compromise on presentation, quality, technical service or customer care in accord with its belief in offering the utmost to customers.
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