The best thing that can improve your business is Franchising it the right way:
Franchising is the practice of using another firm’s successful business model. For the franchiser, the franchisee is an alternative solution to building chain stores to distribute goods while avoiding the investment and liability risks associated with setting up chain operations.
The franchiser’s success usually lies in the success of his franchisees. At the same time, the franchisee has a greater incentive than a direct employee because he has a direct stake in the business.
In the Arabian Gulf, The Quality domestic franchises were few and far between, and were largely seen as inferior to their predominantly western counterparts, who took full advantage of the resulting seller’s market in the last few decades.
All that has changed quite dramatically. Today, local and expatriate entrepreneurs are churning out food and retail concepts that are original, regionally relevant and even audacious. Many are on a roll and have sold multiple franchises within the GCC and beyond.
As a result, the western franchisors aspiring to operate in this part of the world increasingly face a serious challenge from local brands, few GCC countries like the kingdom of Bahrain is still underserved in the home-grown local franchise development sector and our goal is to change that.
But, Thanks to major public and private sector initiatives, people in the Gulf are more informed about franchising than at any other time in the past. Franchising events, workshops and seminars are widely accessible and facilitate informed decision making, especially with regard to domestic franchise options.
Investing in a home-grown franchise headquartered in the region, the increased availability of quality consulting services has made development of one’s own original concept a very feasible option. Hence, in a way, overseas franchisors with limited local recognition are also competing with businesses that haven’t even started yet, with many potential brands making its way into franchise development in the region, Team FranOvia’s Goal is to encourage and develop Bahrain’s home-grown brands into the global franchise system benefiting the brand recognition and the economic development of the country as we are headquartered in the Kingdom of Bahrain.
As the region embraces the democratization of franchising, the playing field will keep levelling out and merit, not origins will continue to have the bigger say. And that can only be good news for any franchisor worth his salt.
About FranOvia:
In short, we’re franchise consultants and our main function is to help businesses to expand by franchising – it’s what we’re all about! We work along with business to develop successful franchise systems and support them in global expansion, FranOvia’s Marketing Division is a fully integrated digital marketing agency specializing in inbound and outbound marketing programs – to deliver real and measurable results of the most effective digital strategies to drive more traffic, qualified leads to your business.
FranOvia – Franchising Made Simple.
Article by:
Mr. Kamal Kannan
Business Development Director
FranOvia Business Consultancy S.P.C
Email:info@franovia.com
Kingdom of Bahrain