Wednesday, July 15, 2020

Banking on Customer Experience: Citi Continues to Invest in Bahrain

Citi announced today the launch of its next generation Citi Mobile® App for Citi’s credit card customers and two new credit cards Citi® Premier and Citi® Rewards in the Kingdom of Bahrain to enhance the banking experience of their customers in Bahrain.

Usman Ahmed, Head of Citi for Bahrain, Kuwait and Qatar said: “Bahrain is a key market for Citi and we continue to invest in our consumer and institutional banking services to offer the best to our customers. The launch of our new credit cards and mobile banking channel further enhance our value proposition for clients through exciting new features, privileges and rewards.’’

The new Citi Mobile® App

The new Citi Mobile® App will significantly change the way credit card customers manage their finances as Citi introduces a new and comprehensive set of mobile app features and experiences. The new Citi Mobile® App experience promises a new look and feel, more intuitive navigation and smart functionalities.

According to data compiled by Citi, more than 58% of Citi Bahrain’s customers are already enrolled in digital channels, with most subscribed to electronic statements and advices. Mobile banking usage has also surged by 55% in the last 12 months with more customers expected to use the enhanced platform this year.

Two new cards: Citi® Premier and Citi® Rewards

 This is the first category of Citi credit cards offered under the Mastercard platform in Bahrain.

The new card products offer a wide range of benefits to meet customers’ travel and lifestyle needs and provide the freedom to redeem points through an enhanced loyalty program — Citi ThankYou® Rewards to which customers are automatically enrolled.

According to data compiled by Citi, the bank has also seen its cards portfolio spend increase by 9% year on year recently, while new card acquisition increased by 40% in 2018.

Nader Moosa, Citi Consumer Bank Head, Bahrain said, “We want to be the best for our clients in Bahrain as they grow more digital. The Citi Mobile® App will deliver a simple experience to our card customers, giving them the peace of mind and the freedom to do more. We are also excited to introduce two new cards that truly turn everyday purchases into something bigger. The unique and simple rewards structure is a game changer in rewarding customers for day-to-day transactions.’’

Citi® Premier is one of the most flexible travel cards in the market, offering customers the ability to transfer their points to a choice of 13 airline partners including Gulf Air, Etihad and British Airways. Customers can also use their points to directly book flights or hotels from Citi’s travel portal with no blackout dates and will benefit from unlimited complimentary lounge access to over 1,000+ airport lounges worldwide as well as complimentary travel inconvenience and medical insurance. Citi Premier customers can also enjoy 24/7 access to a dedicated concierge desk for enhanced lifestyle experience from planning travel to exclusive event bookings.

Citi® Rewards is a card for shopping and lifestyle benefits where customers can redeem their points for shopping vouchers across various brands such as Marks & Spencer and Sharaf DG, or for merchandise from fashion to electronics via Citi’s ThankYou® points online platform. Customers can also benefit from Citi World Privileges portal providing discounts for dining and entertainment both locally and internationally across 95 countries.

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