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Bemobi bought by Opera for emerging markets

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Opera Software announced that it has acquired Brazil-based Bemobi, the maker of Apps Club, a subscription-based marketplace for highly rated Android apps that people in emerging markets can easily access. Apps Club showcases mobile apps in a way that’s different from the Apple App Store and the Google Play Store. Rather than look the same on all Android or iOS devices, the Apps Club shows up on certain mobile devices as a result of partnerships with mobile carriers and device makers. Partners include Telefonica, Samsung, and Positivo. Device owners don’t pay for apps through the Apps Club. Instead, the system is integrated into carrier billing systems. With the model getting traction, Bemobi has accumulated more than 6 million active subscribers making it target to Opera, who wants to build on that base.

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