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BJC – ethos of trust and reliability

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The remarkable success of Bahrain Jewellery Centre rests on three ingredients: the quality and diversity of their merchandise, the prompt showcasing of new watch and jewellery collections, and their devotion to customer satisfaction, reflected in BJC’s excellent after-care service. The BJC buying team travels yearly to the SIHH watch fair in Geneva and Baselworld watch and jewellery fair in Basel to discover the latest designs on the market. In the process they have nurtured personal relationships with each of the jewellery and watch houses- essential to offering customers variety and reliability.

In order to maintain the client-brand relationship, BJC regularly have in store pop-ups for brands, where clients can arrange private appointments to view the collections. They also build trust with the brands they represent: BJC continuously renovates and expands their stand alone boutiques in commitment to the high standard of the brands and often hold events to highlight individual brands.

Abdulazak wore the same watch every day, a classic Baume & Mercier gentlemen’s watch…. This watch was passed down to Mohammed, who describes it as his most valuable possession.

This ethos of trust and reliability is engrained in the founding of the company.  The late Abdulrazak Shirazi established BJC in 1978 alongside his brothers Abdulmajeed and Abdulqassim Shirazi, but had been in the jewelry and watch business since the 50s.  Mr. Abdulrazak was known for his humility, humour, and kind heart.  His integrity and hard work lead to his success in business but also made him a special and loved member of the community.

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This ethos of trust and reliability is engrained in the founding of the company.

According to his son Mohamed, Abdulazak wore the same watch every day, a classic Baume & Mercier gentleman’swatch with a white dial enclosed with a yellow gold frame and
a black leather strap. This watch was passed down to Mohammed, who describes it as his most valuable possession. The brothers established BJC as a stand-alone store in Manama souq with just three employees. The company now consists of 19 stores and boutiques which those same three employees manage as part of the BJC family.

From the outset of Jewellery Arabia in 1992 Bahrain Jewellery Centre has been a key participant and with over 40 prominent watch and jewellery brands, BJC holds the largest exhibiting space at the fair. They remark that their clients have been interested in luxury since the start, yet the company has noticed a surge in younger clientele, who show interest in contemporary fine jewellery. They attribute this trend to higher social media exposure of luxury brands and to more fashion-oriented jewellery design.  Chopard’s recent collaboration with Rihanna, the Tiffany Hardwear collection, and Piaget’s “Possesion” collection are three highly anticipated responses to this young, contemporary, and very much wearable attitude to jewellery.

As BJC’s biggest event of the year, preparations for Jewellery Arabia are extensive and include stall design and layout, brand placement, communicating client interests to each brand, invitations, marketing and more. In fact, before one Jewellery Arabia ends, the team has already begun preparations for the next.

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