Brave Combat Federation is still reaping the benefits of Brave 23: Pride and Honor, which featured the biggest fight card of its history, with three title fights and three new world champions crowned. But the country of Jordan has also seen how Brave can positively impact the countries it visits, and the organization’s president Mohammed Shahid agrees that the promotion turns the eyes of the world wherever it goes.
In that sense, the biggest beneficiary of the inception of Brave CF, through the vision of His Highness Sheikh Khalid bin Hamad Al Khalifa, is Bahrain. The Kingdom has become a huge destination for MMA fans, MMA fighters and everyone involved with the sport in any capacity, and has also increased its profile around the world for its deep connections with the only truly global mixed martial arts promotion in the world.
“It’s just further proof of Brave’s accomplishments. We talk about the value of mixed martial arts, the value of a brand. What that brand has been able to add to the Kingdom of Bahrain is unbelievable. We go around the world and eyes turn to the places we go to. We’re in Jordan and now everyone knows where Jordan is, what’s going on in Jordan. We are giving attention to the places we go, and the biggest example is certainly Bahrain. It has become a huge destination for MMA fighters, fans, and the whole world knows that”, said Shahid.
Brave CF has partnered up in the last years with the IMMAF to host the World Amateur Championships, a trend that has seen the world of sports turn their attention firmly to Bahrain in every level.
“The young, top talents around the world, the ones that will go on to become big things, they’re all competing against each other in Bahrain. It’s the best week of my year! Fights happening all the time, courses for coaches and referees, it’s an amazing time. And that shows that the sport is growing. And Bahrain celebrates that. It has been so strong in the Middle East and in the world”.