The Kingdom of Bahrain looks forward to harness the momentum from the 2017 Brave International Combat Week. The initiatives for the International Combat Week which features 2017 IMMAF World Championships and Brave 9: The Kingdom of Champions is set to attract visitors from around 50 nations during November. This have raised positive sentiment domestically and internationally. The service sector involving transport, logistics, hospitality and retail have hailed the event as an economic game changer.

Currently above 20 brands are directly involved with the event as sponsors and partners, including those from the United Kingdom, USA, Brazil and more. The success of the International Combat Week could boost domestic business confidence. If the momentum provided by the 2017 Brave International Combat Week, is appropriately harnessed and directed, then longer term economic benefits could be realised. The Kingdom of Bahrain is also awaiting to harvest the results of strategically investing in sports media by capitalising the rising demand for Mixed Martial Arts content. This is crucial as Mixed Martial Arts is the fastest growing sport in the world. Restaurants in Bahrain are gearing up with exclusive offers and happy hours to welcome fans to watch Brave 9: The Kingdom of Champions capitalising the rising popularity.

“With just an year of operations, our level of performance is absolutely higher than any other promotion during their first financial year. This is a great achievement for Bahrain and the team worked hard according to the vision of His Highness Sheikh Khalid bin Hamad Al Khalifa who introduced the concept and led the path. We will keep pace with the momentum to channel in the direction of economic success and a business environment that augments and enhances business confidence.”, said Mohammed Shahid, President of Brave Combat Federation.