In line with its strategy to strengthen the Kingdom of Bahrain’s position as a top tourist destination, the Bahrain Tourism and Exhibitions Authority (BTEA), in collaboration with Gulf Air and the Bahrain Merida Cycling Team organized a promotional event on the heels of the Tour de France 2018. The event was held in the presence of the Ambassador of the Kingdom of Bahrain in France, H.E Dr. Mohammed Abdul Ghaffar.
“We are working closely with our partners in the public and private sectors to promote the Kingdom in different countries in order to drive inbound tourism, further developing the tourism sector and the national economy as a whole. Through this event, we have been able to meet with various tour operators and tourism agencies to discuss the Kingdom’s tourism offerings, further promoting the Kingdom as a global tourist destination,” said the Director of Tourism Marketing and Promotions at BTEA, Mr. Yousef Al Khan.
“The participation of the Bahrain Merida Cycling Team in international tournaments will further promote the Bahraini tourism product on a global scale. This has enabled us to promote the Kingdom of Bahrain during an international event of a high caliber,” he added.
Hosting meetings with world renowned tour operators comes in line with the BTEA’s strategic outreach program that aims to promote the tourism brand ‘Ours Yours’ aimed at showcasing the Kingdom of Bahrain as an ideal tourism destination across regional and international markets and further promote the Kingdom’s touristic offering as a major contributor to the overall economic growth in line with the Economic Vision 2030.