Bahrain Tourism and Exhibitions Authority (BTEA) successfully concluded the Art of Content Management Course held in collaboration with the Arab Tourism Organization, which ran over a period of four days at the Bahrain International Exhibition Convention Center (BIECC). The course was attended by participants from inside and outside the Kingdom of Bahrain.
“A high level of participation was demonstrated by participants during the course. Participants benefitted from the information received during the Art of Content Management course,” said the Assistant Secretary General of the Arab Tourism Organization, Dr. Hossam Darwish.
Dr. Hossam added that participants received new and up-to-date information that would help them in enhancing their existing operations and enable them to succeed in their future endeavors.
Chief of Tourism Planning at BTEA, Ms. Huda Al Hamar commented: “The success of this course encourages the BTEA to organize other specialized training courses in the Art of Content Management and Digital Content Marketing for Tourism, which is in line with the strategy to develop the sector and boost skills’ development at the workplace.”
“Other courses are expected to be held in cooperation with the Arab Tourism Organization in the future. The BTEA has honored a number of participants and lecturers that have majorly contributed to the success of this course,” she added.
During the four-day course, participants were trained to create effective marketing content, as well as focusing on strategies and tactics that appeal to the public, while highlighting the best practices to create compelling marketing content.