BTEA Launches German Representative Office

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Bahrain Tourism & Exhibitions Authority (BTEA) is taking part at the ITB in Berlin. More than fifty guests – representatives of the tourism industry and journalists – attended the Welcome Reception on Wednesday, 08 March 2017.

His Excellency the Minister of Industry, Commerce and Tourism, Zayed bin Rashid Al Zayani said: ‘We, the Kingdom of Bahrain, are here to launch our new representation officr for the German-speaking market here at the world’s leading tourism exhibition ITB in Berlin. Our tourism strategy is to grow international visitation from currently 12.3 million to 15.2 million in 2018 and to expand direct flight connectivity from Germany (and the world) to Bahrain.’

His Excellency Shaikh Khaled bin Humood Al Khalifa, Chief Executive Officer of BTEA, and Mr. Nico Ortmann, General Manager of Aviareps, representing BTEA in Germany, Switzerland and Austria, also gave brief words of welcome.

Shaikh Khaled bin Humoud Al Khalifa stated: ‘Working together with our strong partners (from the hotel and airline industries), we want to create new tourism products that attract international travelers to Bahrain. With our new brand campaign ‘Ours.Yours.Bahrain’ we want to showcase our traditions and unique authentic experience to the world.’

Nico Ortmann, General Manager of AVIAREPS Germany stated ‘We are delighted to be representing Bahrain in the German-speaking market and looking forward to a long and prosperous relationship. Through a strong marketing and PR approach we will raise awareness and create desire to visit the Kingdom of Bahrain.’