Sunday, July 5, 2020

BTEA launches new tourism campaign

Within the framework of its promotional efforts for the Kingdom of Bahrain as leading and distinguished tourist destination and of increasing the number of visiting tourists, mainly the GCC citizens, to Bahrain soon after the elimination of Covid-19, the Bahrain Tourism and Exhibitions Authority has announced the launch of a new tourist campaign.

The new campaign, Ihnee Fee Al Bahrain or Here in Bahrain, will coincide with #WEWILLMEET campaign, which was recently launched. The new campaign comprises three different stages over the year. The first, “Inspiration” is linked to digital followers through interactive announcements and live sessions. The second is “Encouragement” which will focus on promoting existing activities, while the third “Transformation”, will embrace direct live interaction with visitors, once events are resumed.

The Ihnee Fee Al Bahrain campaign will be a part of the second campaign, “Encouragement”, which is inspired from the song, “Ya Marhab Fddkum” (or you are welcome) by the Bahraini well known singer, Ahmed Al-Jumairy. The song was written by late Shaikh Isa bin Rashid Al-Khalifa on the occasion of the 1986 Gulf Football Tournament. The campaign will be launched on the Bahrain Tourism & Exhibitions Authority (BTEA) social media account while a set of artworks inspired from the song will be produced with the aim of promoting tourism in Bahrain

The reason for selecting the song as a basis for the campaign is attributed to the song’s lyrics, which express longing for Bahrain and the beautiful description of the country’s hospitable features and people.

On this occasion, Dr. Ali Follad, Acting Director of Marketing and Tourism Promotion of the Bahrain Tourism and Exhibitions Authority, said: “We thought of launching the Ihnee Fee Al Bahrain campaign in line with BTEA’s plan to post the positive media content through social media platforms and to focus on the image of the prominent tourist destinations of Bahrain, and to shed floodlight on both the artistic and cultural heritage from the point of view of the public and founder of the new media content. The campaign will comprise a series of promotional materials and initiatives, which aim at increasing interaction by the public using social media”.

This initiative is part of the overall of BTEA’s campaign, ‘Ours.Yours’, which focuses on promoting Bahrain tourist product over regional and global levels.  The aim is to highlight touristic elements and support the ongoing efforts that focus on enhancing the contribution of the touristic sector positively in the local product in line with Bahrain’s Economic Vision 2030.

MOST READ

Northern Governorate launches disinfection campaign

Northern Governor, Ali bin Al-Shaikh Abdulhussain Al-Asfoor, has asserted that the disinfection campaigns carried out by the Northern Governorate are part of the national...

Outside afternoon work ban to start on Wednesday

A ban on afternoon work in open spaces throughout Bahrain will start on Wednesday, the Ministry of Labor and Social Development has said. The annual...

stc Bahrain launches the third edition of its highly successful ‘Art & Culture’ programme

In line with its strategic corporate initiative, stc Bahrain is launching the third edition of its ‘Arts and Culture’ platform – a community engagement...

You can now make group calls in Google Meet or Duo from a smart display

Google is expanding the ways you can make video calls on smart displays powered by Google Assistant with new support for group calling in...

Ameenco receives a fleet of Mercedes-Benz Certified Pre-Owned Trucks

Al Haddad Motors have recently handed over a fleet of Mercedes-Benz Certified Pre-Owned Trucks to Ameenco at the Mercedes-Benz Customer Service Centre located in...

Enma Mall appoints Savills

Chairman of Enma Mall, Khalid Rafea, has announced the exclusive appointment of Global Real Estate advisor, Savills. As a result, Savills will take over...

iGA Chief Executive Highlights Bahrain’s COVID-19 Response at Global Ministerial Conference

The Information & eGovernment Authority (iGA) Chief Executive, Mohammed Ali Al Qaed represented the kingdom of Bahrain at the Ministerial Conference on the Digital...

Launch of the First Design and Brands Virtual Event

Tremendous preparations are being made to launch the first-of-its-kind Brand and Design Forum in the kingdom of Bahrain. The forum, which is organized by...

Gulf Air Resumes Direct Flights to and from Athens and Cairo

Gulf Air, the national carrier of the Kingdom of Bahrain, will resume its direct Athens and Cairo flights with scheduled operations starting from 01...

Zain Bahrain launches 5G commercial services

Zain Bahrain, a leading telecom operator in the Kingdom, is taking a further step in offering the latest technologies through officially launching its 5G...

ICRF initiates travel fare assistance and COVD-19 related webinar talk shows

The Indian Community Relief Fund (ICRF), working under the patronage of the Embassy of India in Bahrain, reaches out to the distressed members in...

Bahrain’s efforts to combat COVID-19 praised

Arab Ministers of Social Affairs have praised the procedures taken by the Kingdom of Bahrain to handle the repercussions of coronavirus (COVID-19) pandemic in...

Gulf Air Appoints Bahraini Director Strategy and Planning

Gulf Air, the national carrier of the Kingdom of Bahrain, has appointed Sh. Ali bin Mohammed Al Khalifa as Director Strategy and Planning to...

Al Hawaj & CrediMax presents 5 Hot Days

Big discounts and amazing prizes are at stake as Al Hawaj and CrediMax opens their “5 Hot Days” promotion from 1st to 5th of...

Customs Affairs is now on ‘Tawasul’!

The right channels of communication between authorities and the public can greatly improve speed and excellence in delivery of services. A new channel of...