Sunday, September 20, 2020

Business wearables a juicy target market for HP Inc.

In an already crowded market, HP Inc. isn’t interested in introducing a smartwatch under its own brand. The company, however, sees an untapped opportunity for wearables in businesses.

A small project run by the CTO’s office at HP is focused on developing wearable technology, with a heavy emphasis on the enterprise market. On occasion, the company will provide engineering expertise for consumer wearables like high-end smartwatches from Movado and Michael Bastian.

“We’re learning as we go along,” said Ron Coughlin, president for personal systems at HP, in an interview. There are plenty of consumer wearables, but businesses are still reviewing how best to use them, and therein lies the opportunity, Coughlin said. He did not detail specific devices, but said “watch this space,” leaving the door open for the introduction of wearables that could be used by companies of different sizes.

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