Wednesday, January 22, 2020

Cathay Pacific partners with Pure Yoga to bring yoga to the sky

Cathay Pacific has partnered with Pure Yoga to launch a new inflight well-being programme, ‘Travel Well with Yoga’, this month. In harmony with the airline’s ‘Life Well Travelled’ campaign, the series of videos have been developed by esteemed Pure Yoga instructors to help passengers ease into their journeys with yoga and meditation exercises and tips. Passengers can now view ‘Travel Well with Yoga’ in English, Cantonese, Mandarin and Japanese across all Cathay Pacific and Cathay Dragon routes by accessing the Lifestyle section on their inflight entertainment screens.

Split into six easy-to-follow videos featuring founding teacher Patrick Creelman and senior instructor & co-founder Almen Wong, the series demonstrates yoga and meditation routines that can be done before, during or after a flight. Exercises are designed to improve circulation, enhance joint mobility and relax the mind for a comfortable and restful journey.

Cathay Pacific Entertainment, Platforms and Connectivity Manager Simon Cuthbert said: “We all know that sitting still for a long period of time can be uncomfortable. The need to get up, move and get your blood pumping is important during a flight. Yoga is an innovative way to do this. There are a series of exercises that can easily be done from an economy class seat whilst other moves are suitable for after the flight in your hotel.”

Pure Yoga is also offering all Cathay Pacific Marco Polo Club members a complimentary 10-day trial, 50 per cent discount on studio joining fees, and a complimentary upgrade for access to all Pure Yoga studios across Asia.

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