The LG HOM-BOT vacuum cleaner’s popularity is on the rise across the world, reaching a cumulative sales total of one million since first entering the market seven years ago. After its 2003 domestic launch, the HOM-BOT vacuum cleaner was introduced to more than 40 countries beginning with European markets in 2010, across Asia the subsequent year, followed soon after by releases in the CIS region, the Middle East, North America, and more. With its average annual growth rate over the past decade reaching nearly 60 percent, the HOM-BOT’s reputation continues to soar at home and abroad.
As South Korea’s top-selling robot vacuum cleaner, HOM-BOT sales surpassed the 400,000 mark in the first half of 2016. In addition to impressive sales in South Korea, the HOM-BOT remains immensely popular among consumers across the globe in countries including Russia, Australia, and Taiwan.
LG is the first to incorporate innovative technologies such as the ultrasonic obstacle sensor and the ‘Dual Eye’, which set the standard for all succeeding robot vacuum cleaners. Equipping the HOM-BOT with Korea’s first ultrasonic obstacle sensor in 2003, the company then released the world’s first ‘Dual Eye’ feature in 2009, adding cameras both above and below the unit. Two years later, LG even integrated a front camera into the robotic vacuum, developing the ‘Triple Eye’ in addition to voice command capabilities. In 2012, the company shook up the premium robot vacuum market by breaking away from the conventional round form in favor of a square design to enhance cleaning performance.
LG has been working on the development of the HOM-BOT’s location awareness and learning technology. These technologies are equipped in the HOM-BOT Turbo+, which made its debut last year. The HOM-BOT Turbo+ utilizes three cameras that scan the front, ceiling, and floor in addition to 51 sensors that keep it aware of its environment while cleaning. At the same time, the HOM-BOT’s Smart Inverter Motor comes with a 10-year warranty, guaranteeing the quality and durability of its motor technology while giving the ability to clear away particles the size of beans and cereal flakes.
The company has launched innovative marketing campaigns to allow consumers in both domestic and foreign markets to experience the HOM-BOT’s exceptional cleaning performance and control. In South Korea, the robotic vacuum received coverage a number of different occasions, such as when it cleaned the floor of Seoul’s Changdeokgung Palace and scored a goal by pushing a soccer ball into the net during the LG Roboking Soccer Competition. A video of the HOM-BOT cleaning the top of the approximately 240m tall Namsan Tower without falling off was also widely circulated in Asian countries like Korea and Taiwan. In addition, due to LG’s partnership with theGhostbusters movie, the suction power of the HOM-BOT became recognized in Australia as powerful enough to ‘dissolve a ghost.’
“The LG HOM-BOT vacuum cleaner offers a superior cleaning performance in addition to its array of user-friendly features,” said Song Dae-hyun, president of LG Electronics and Home Appliance & Air Solutions Company. “LG will continue to maintain its leading position in the global premium robot vacuum cleaner market with its constant development of new and innovative cleaning technologies.”