Today, TAG Heuer, hosted the exclusive Middle East unveiling of the TAG Heuer Connected Watch at this year’s Doha Jewellery and Watches Exhibition. The exhibition, now in its 12th year, is one of the most exclusive in the world for HNWI to view and purchase unique watches, jewellery, diamonds and precious stones. With the Connected Watch, engineered with Intel technology and benefiting from everything the Android Wear universe has to offer, TAG Heuer has created the world’s first luxury smart timepiece, and have chosen DJWE to showcase to the Middle East the pioneering technology and elegant style of their latest innovation.
What is the TAG Heuer Connected Watch?
The TAG Heuer Connected Watch with Intel Inside is a luxury watch that benefits from over 150 years of Swiss expertise, savoir-faire and heritage as cultivated by TAG Heuer, a watch manufacture based in La Chaux-de-Fonds, the cradle of Swiss watchmaking and a UNESCO World Heritage site set at an altitude of 1,000 metres, in the middle of Alpine pastures and mountains.
Here, watchmakers have been spending the winter in their workshops (in summer, they farm in the pastures) since the 18th century, inventing incredible watches, which have built the unique reputation and extraordinary image of quality and exclusivity that Swiss watches enjoy the world over. For more than 150 years, TAG Heuer has been inventing and manufacturing elegant sports watches in the city, including some of the most accurate chronographs produced by the Swiss watch industry.
At 46 mm in diameter, the design of the TAG Heuer Connected is primarily that of a true chronograph, with a case, back and lugs made from grade 2 titanium, a contemporary material ensuring the watch is lighter and more resistant to impacts than a traditional material such as steel or gold. Completed by a textured black rubber strap (six other colors – red, blue, white, orange, green and yellow – are available, sold separately) with a deploying buckle made of grade 2 titanium as well, it has all the elegance, characteristics and level of finish expected from a fine wristwatch.
To reinforce its watch DNA…
For the first time, TAG Heuer has developed three digital watch dials (known as watch faces), which feature the immediately recognizable design codes of TAG Heuer’s Carrera collection, including hands, index, counters, date window and minute track.
The following will be available from the launch date: the chronograph dial, the 3-hand dial and the GMT dial, all of which display the date and are available in a choice of three colors (black, deep blue or pearl white), faithfully reproducing the appearance and functions of a true dial, with shadows under the hands and the beautiful sunburst effect of the light. And because the TAG Heuer Connected is above all a watch, the digital hands and indexes remain visible at all times, even when the watch is in ambient energy-saving mode.
And to make it even more unique
The TAG Heuer Connected is a true watch, both in terms of its appearance, with its watch faces and its minute tracks, but also in its “interactive counters”, thanks to the unique way in which its applications are displayed.
The principle is simple: the dial and the hands remain, while the most pertinent information from partner applications is elegantly displayed inside the three counters on the chronograph dial at 12, 6 and 9 o’clock, completely integrated into the watch’s aesthetic environment.
What if something shown in a counter really interests you? Touch the counter in question to open and interact with the application in full screen mode.
Favorite applications, sports updates or alerts… it is easy to use and makes information simple to read, enabling the user to stay focused on the essential, without this spoiling the watch’s classic appearance. The apps customized for TAG Heuer and available on an exclusive basis will be, to start with, Insiders (lifestyle), GolfShot Pro (golf), RaceChrono Pro (motor racing) and Viewrangers (trailing), which will be offered with free subscriptions. A specially developed Software Development Kit (SDK) will allow enrichment.
In addition, TAG Heuer has added the classic functions that are a key part of the watch universe: Timer, Alarm and Stopwatch, the design of which is faithful to the brand’s codes.
Smart. But to what extent?
Living, travelling, getting information, connecting… the TAG Heuer Connected watch is the perfect partner. It brings together the best of both worlds: a magnificent TAG Heuer watch with computing intelligence.
TAG Heuer worked closely with Intel and Google to create a luxury watch that combined connectivity and computing intelligence with Swiss watchmaking heritage. The watch features an Intel® Atom™ processor Z34XX and runs the Android Wear platform.
Intel engineered the intelligence inside the watch to optimize performance and enable a multitude of connectivity options including audio streaming, Bluetooth and Wi-Fi as well as allow users to harness the full range of features offered by the Android Wear operating system.
With 4 GB of memory, and all day battery life thanks to its latest-generation lithium battery, the TAG Heuer Connected is equipped with a small microphone to communicate with via Google voice control and a sapphire crystal touchscreen – the indispensable complement to the crown at 3 o’clock which also houses controls. The entire piece has been made water resistant for everyday use and is IP67 water resistance rated.
What if the phone is not with you? No problem. The watch will continue to calculate, display, and exchange data, and as long as you have a Wi-Fi connection it will remain connected to the cloud. Naturally, its resident applications (music, timer, alarm, step counter) remain active even when no connection is available.
Android Wear opens the watch up to an almost infinite universe, an ecosystem that enriches itself night and day: thousands of Android applications are already available for the TAG Heuer Connected watch user to download. The key applications, currently used by millions, such as Google Fit, Google Translate, Google Maps and Google Search with your voice are already available on the watch, and show you information with just a glance.
The watch can also be easily synced with a phone running either on Android 4.3+ or iOS 8.2+. It is charged using a contact charger. Simply place the watch on top to recharge it.
The watch also benefits from a two-year warranty, like other TAG Heuer watches.
A connected watch that can also be a timeless gift
Finally anyone who purchases a TAG Heuer Connected watch will have the opportunity to exchange it for a mechanical watch with real Swiss movement inside.
At the end of the connected watch’s two-year warranty period, customers can go to the TAG Heuer store of his or her choice to exchange the TAG Heuer Connected watch for a mechanical Swiss Made Carrera watch. With similar design, also made from grade 2 titanium, this mechanical watch has been exclusively developed and reserved for owners of connected watches. Its price is set at 1500 USD, 1’350 Euros, 1’400 CHF, 1’100 GBP.
To complete the experience, an online platform that brings all users together
A dedicated online platform tagheuerconnected.com has been created to share the latest new features and obtain the partner applications available for the interactive counters watch faces. The TAG Heuer Connected watch is available for sale right now from the site tagheuer.com and in more than 100 TAG Heuer boutiques and 150 carefully selected retailers across the world. The list of points of sale can be viewed at tagheuerconnected.com
Along with the launch of the watch itself, TAG Heuer also unveiled an exclusive collection of watch faces co-designed by 10 prestigious ambassadors for the “TAG Heuer Connected” watch.
Cristiano Ronaldo (Football), David Guetta and the Nervo Sisters (Music), Tom Brady (American Football), Kei Nishikori (Tennis), Giancarlo Stanton (Baseball), Jeremy Lin (Basketball), Jessica Korda (Golf), G.E.M. (Music) et Kai Lenny (Surf); all of them wanted to be involved in the adventure and the success that is the “TAG Heuer Connected” watch.
They all took a pencil and – together with Jean-Claude Biver, TAG Heuer CEO & President of the LVMH Watch Division – designed a watch face which is not only personalized and exclusive, but also contains cues to their individual universe. As a result, 11 original watch face designs developed exclusively for the “TAG Heuer Connected “ watch are now available on the exclusive TAG Heuer Connected app.
The TAG Heuer Connected Watch will only be available exclusively with the partner Al Majed Group on the TAG Heuer stand during the DJWF until its official Middle-East launch in Spring 2016.