Dragon City, the first China Town in the Kingdom of Bahrain, has appointed Middle East Media (MEM), a reputed media management company in the Middle East region, as its exclusive partner to supervise all indoor and outdoor advertising requests at Dragon City and create additional media opportunities across the project. The agreement was signed at the Diyar Al Muharraq headquarters at the World Trade Center between Dr. Maher al Shaer, Managing Director of Dragon City and Mr. Fathi Faraj of MEM, in the presence of Diyar Al Muharraq Management and Chinamex.
Under this contract, Diyar Al Muharraq has handed over complete management of all indoor and outdoor advertising spaces at Dragon City, to MEM whereby the latter will supervise all third party advertising enquiries and bookings, determine the most suitable advertising locations across the project as well as set up digital media platforms for additional advertising opportunities.
Upon signing of the agreement, Dr. Maher Al Shaer, Managing Director of Dragon City, stated: “On behalf of Dragon City, we are extremely pleased to enter into this partnership with an established and experienced entity such as Middle East Media. A project of such scale like Dragon City, spanning 115,000 square meters and offering a range of commercial and residential developments, opens up plenty of business prospects for the local advertising sector and offers innovative advertising opportunities. We look forward to working in partnership with MEM to market Dragon City as a prime advertising location.”
MEM is one of the region’s most established media management companies boasting over 25 years of experience and an extensive client base that spans not only the Middle East but internationally. MEM has established digital media networks across multiple outdoor locations and is known for consistently introducing new technologies and state-of-the-art media.
According to Mr. Fathi Faraj of MEM, “We are proud to have signed this significant agreement with Diyar Al Muharraq. The sheer size and popularity of Dragon City place it as a very attractive location for companies wishing to maximize their customer reach; the project offers plenty of suitable areas for creative advertising placement both inside Dragon City Mall as well as in the surrounding areas of the Dining Village and Dragon Apartments.”
Diyar Al Muharraq is a unique master planned city for the people of Bahrain offering a range of housing options and quality lifestyle. Diyar Al Muharraq offers a cohesive mix of residential and commercial properties with a strong lineup of projects aimed at creating a long term and sophisticated township.