Ebrahim K. Kanoo, the sole distributor of Michelin tyres in the Kingdom of Bahrain, participated in Michelin Passion Days, a high adrenalin racing experience for brand loyalists from across the Middle East, Africa and India, which was held at the F1 Yas Marina Circuit in Abu Dhabi. Motoring enthusiasts from more than 10 countries in the region enjoyed this unique opportunity to pilot some of the most competitive racing cars in the world of motorsports. The Ebrahim K. Kanoo team included Chief Operating Officer Stefan Moench, Tyre & Tyre Plus Divisions Senior Manager Ahmed Saeed and Lexus Service Manager Majeed Alsadiq.
Car manufacturers, car clubs, online influencers and Michelin partners participated in the event together with several social media contest winners from UAE, Morocco and South Africa. These consumers won the trip by participating in a contest on Michelin Facebook pages in their respective countries.
“The star of the event was the new Michelin Pilot Sport 4S, an ultra-high performance tyre. Participants in Michelin Passion Days had the opportunity to test the Michelin Pilot Sport 4S on the track and experience its performance first hand during speed, cornering and braking tests,” said Mr. Saeed.
The Michelin Pilot Sport 4S provides maximum performance and safety on all surfaces due to its optimised tread footprint which grips the road in all situations, even in the most extreme conditions.