The opportunity to supply locally grown blueberries to Middle Eastern markets, has been realised with the signing of a licence for Abu Dhabi based Elite Agro LLC to exclusively grow the world’s best varieties across the Middle East. The blueberries are bred and supplied by Mountain Blue Orchards PTY Ltd in Australia.
“Blueberries are a superfruit, rich in antioxidants which are important for fighting many diseases. We are very proud and excited to secure the rights to grow this important and valuable crop” said Mr. Saeed Al Bahri, Cluster Managing Director at Elite Agro after the signing of the agreement in Berlin.
Mountain Blue Orchards have a range of varieties to suit different climates and consumer taste. Several excellent varieties are bred for growing in tough climatic conditions like the Middle East.
Globally the demand for blueberries continues to increase and this is also the case in the Middle East where all blueberries are currently flown in from countries as far away as Mexico. According to Euromonitor, UAE consumers ate 1,200 tonnes of blueberries in 2014. There was a 7.6% total market consumption growth between 2014 and 2015.
Saeed Al Bahri explained the vision of Elite Agro. “Elite Agro LLC will become one of the top blueberry growers in the world. We already grow a large area in Morocco and supply countries in Northern Europe through a well-known international brand. We also have 100ha planted in Serbia. With the increased demand for health-giving products like blueberries, we are committed to growing a product that consumers need”.