Tuesday, September 29, 2020

Elite Agro LLC secures world’s best blueberry varieties

The opportunity to supply locally grown blueberries to Middle Eastern markets, has been realised with the signing of a licence for Abu Dhabi based Elite Agro LLC to exclusively grow the world’s best varieties across the Middle East. The blueberries are bred and supplied by Mountain Blue Orchards PTY Ltd in Australia.

“Blueberries are a superfruit, rich in antioxidants which are important for fighting many diseases. We are very proud and excited to secure the rights to grow this important and valuable crop” said Mr. Saeed Al Bahri, Cluster Managing Director at Elite Agro after the signing of the agreement in Berlin.

Mountain Blue Orchards have a range of varieties to suit different climates and consumer taste. Several excellent varieties are bred for growing in tough climatic conditions like the Middle East.

Globally the demand for blueberries continues to increase and this is also the case in the Middle East where all blueberries are currently flown in from countries as far away as Mexico. According to Euromonitor, UAE consumers ate 1,200 tonnes of blueberries in 2014. There was a 7.6% total market consumption growth between 2014 and 2015.

Saeed Al Bahri explained the vision of Elite Agro. “Elite Agro LLC will become one of the top blueberry growers in the world. We already grow a large area in Morocco and supply countries in Northern Europe through a well-known international brand. We also have 100ha planted in Serbia. With the increased demand for health-giving products like blueberries, we are committed to growing a product that consumers need”.

MOST READ

Batelco’s Initiative to Waive 500 SME’s Broadband Bills for Three Months Much Appreciated by Business Sector

A number of business owners have extended their appreciation to Batelco for the financial support towards their fixed internet cost for 3 months in...

REACH Behavior and Development Center opened

Cabinet Affairs Minister Mohammed bin Ibrahim Al Mutawa has inaugurated the "REACH Behavior and Development Center for Children with Autism and Developmental Delay", the...

Health Minister hails ‘Shaikh Isa bin Ali Award for Voluntary Work’

Health Minister, Faeqa bint Said Al-Saleh, has expressed sincere thanks and gratitude to the Cabinet Affairs Ministry’s Undersecretary and Good Word Society’s Honorary President,...

Education Minister participates in virtual meeting

Minister of Education Dr. Majid bin Ali Al Nuaimi participated in the Arab Education Ministers meeting on endorsing the document of developing education in...

UoB Students Can Pay for Courses and Buy Textbooks Online Via Bahrain.bh!

A busy academic year ahead, compounded with the pressures of maintaining social distancing, may find some students feeling overwhelmed. Such challenges have been a...

Gulf Air Resumes Direct Flights to Amman

Gulf Air, the national carrier of the Kingdom of Bahrain, announces that it has resumed its direct flights to and from Amman’s Queen Alia...

stc Bahrain, the first telecom operator in Bahrain to offer Roadside Assistance and Home Assistance services

stc Bahrain, a world-class digital enabler, is the first telecom operator in Bahrain to venture into Roadside Assistance and Home Assistance services, expanding its...

BeAware App to offer coronavirus PCR test certificate service

The Information & eGovernment Authority (iGA) Chief Executive, Mohammed Ali Al Qaed announced that the “BeAware Bahrain” App will begin providing a Real Time...

The All New E-Class: More Intelligent and Sportier than ever before

The all-new 2021 Mercedes-Benz E-Class Sedan has now arrived in the Kingdom of Bahrain. First unveiled at The Avenues – Bahrain, the 2021 E-Class...

NSSA announces NASA SpaceApps Challenge

The National Space Science Agency (NSSA) has announced its online registration for university and high school students to participates in the NASA Space App...

STAR Quiz Challenge 2020 resurfaces in an all-new avatar

Calling all quiz enthusiasts... the wait is over! Star Plus, the region’s leading television channel, is proud to announce the commencement of the 10th...

HM King addresses United Nations General Assembly

His Majesty King Hamad bin Isa Al Khalifa has delivered Bahrain’s address to the 75th session of the United Nations General Assembly in New...

The Sustainable Energy Authority, and Rashid Equestrian & Horse Racing Club Signs MoU in the field of Renewable Energy

Dr Abdul Hussein bin Ali Mirza, Chairman of the Sustainable Energy Authority, and Sheikh Salman bin Rashid Al Khalifa, Executive Director of the Rashid...

“Thailand & Middle East Jewelry Trade: Strengthening the Bond”

Thai Trade Centre Dubai under The Department of International Trade Promotion (DITP), Thailand Ministry of Commerce in partner with The New Jewellery International Group...

Bahraini hero Hamza Kooheji beats Aidan James and edges closer to a BRAVE CF title shot

Bahrain’s own Hamza Kooheji earned perhaps the biggest victory of his career as he walked away with a split decision win over Aidan James,...