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EMs Jaguar Bahrain Partners with BIC

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Euro Motors Jaguar Bahrain Partners with Bahrain International Circuit for
2016 Formula 1 Gulf Air Bahrain Grand Prix

Euro Motors, the exclusive dealer and distributor for luxury automotive manufacturer Jaguar Land Rover in the Kingdom of Bahrain, is proud to announce that it will once again be business partners with Bahrain International Circuit (BIC) for the 2016 Formula 1 Gulf Air Bahrain Grand Prix, that will be held from the 1st to the 3rd of April 2016.

For the second year running, Euro Motors Jaguar will provide 6 branded Jaguar vehicles, 2 Jaguar XEs and 4 Jaguar XFs, to be used in BIC promotional tours that will see them driven to a number of locations in the Kingdom of Bahrain to publicize the fastest race in the world.

Euro Motors’ involvement in this initiative incorporates the factor of added excellence, which emanates from all aspects of Jaguar Land Rover Limited and their award-winning vehicles, to the build up to the 2016 Formula 1 Gulf Air Bahrain Grand Prix. It is also in line with its consistent provision of only the latest in style, luxury, performance and technology. As such, Euro Motors will be supplying two of its most recently introduced models, the award-winning Jaguar XE and the alluring All-New 2016 Jaguar XF for the tours.

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Elaborating on this strategic partnership, Ms. Hannane Laidouni, the Marketing Manager of Euro Motors Jaguar Land Rover, said: “Due to our many successful collaborations with BIC in the past, it brings us immense pleasure to announce our participation in this latest initiative as well. As always, the highest of importance is placed on the 2016 Formula 1 Gulf Air Bahrain Grand Prix due to the substantial scope of its contribution to many significant sectors in the Kingdom of Bahrain such as the economy, the tourism sector, the motorsports sector and so forth. To add to the glorious nature of the occasion is the fact that the Kingdom is once again in the international racing community limelight for the duration of the event due to the BIC leading the way in the region by holding the prestigious position of ‘the Home of Motorsport in the Middle East’. Therefore, it was imperative that we partake by lending our wholehearted support, and it was with that in mind that we conceived the idea of this creative endeavour.”

“This is just the latest in a long line of partnerships that Euro Motors Jaguar Land Rover has undertaken with BIC that serves to strengthen our brands and position them as the vehicles of choice. The most recent of our projects together, the Land Rover Experience Bahrain, an off-road track that is situated in BIC, stands testament to the great success of our collaborations. I take this opportunity to thank BIC for their unwavering faith in our vehicles and services and reiterate our commitment to the provision of benchmark quality and tangibly radiating brilliance in all our current and planned future enterprises together,” she added.

Apart from the actual F1 race, the three-day Grand Prix Weekend will also encompass highly entertaining and fun family activities including live acts from headlining artists around the world such as Avicii, Axwell & Ingrosso and Jimmy Cliff. In addition, ticket holders will also be able to enjoy a pit walk on Thursday, the 31st of March, 2016 as well as be able to enjoy the live performance of Moroccan singing sensation, Saad Lamjarred.

“With world renowned DJs such as Avicii thrown into the mix for this year’s edition of the Formula 1 Gulf Air Bahrain Grand Prix, the Grand Prix Weekend promises to be filled with exciting, enthralling and adrenaline rushing pursuits. As the Grand Prix gets bigger, bolder and more colourful with each passing year, our involvement will also continue to enrich the experience the Jaguar Land Rover way. We look forward to fun times, a fantastic weekend and enormous success in both our promotional tours and what they stand to grandly publicize, the 2016 Formula 1 Gulf Air Bahrain Grand Prix, for all in the Kingdom of Bahrain,” she concluded.

With tickets for the 2016 Formula 1 Gulf Air Bahrain Grand Prix selling out fast and record numbers expected to be in attendance this year, F1 enthusiasts are encouraged to visit the Jaguar promotional tour vehicles during their pit stops and book tickets at the earliest. In addition, one can call BIC at +973-17450000 or visit the event’s constantly updated site at www.bahraingp.com to purchase tickets or for more information pertaining to the world’s most popular race.

Since the start of its operations in 1998, Euro Motors has successfully positioned itself as the leader in the automotive industry in the Kingdom of Bahrain. Continually striving to attain the highest standards, Euro Motors does not compromise on presentation, quality, technical service or customer care in accord with its belief in offering the utmost to customers.

For further information about Jaguar’s promotional tours, call the Euro Motors Jaguar Land Rover showroom in Sitra on +973-17460460 or follow the latest posts about Jaguar on Facebook at Euro Motors – Jaguar Bahrain or on Instagram at @emjaguarbahrain. Additionally, to get further information, follow up to date Jaguar tweets on Twitter at EMJaguarBahrain.

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