Euro Motors Jaguar Land Rover All Set To Commemorate First Year Anniversary of Land Rover Experience

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Land Rover
The Experience Drive, Land Rover

Euro Motors, the exclusive dealer and distributor for luxury automotive manufacturer Jaguar Land Rover in the Kingdom of Bahrain, in collaboration with Bahrain International Circuit (BIC), is proud to announce that preparations are well underway to mark the First Year Anniversary of the Land Rover Experience Bahrain, that falls on Wednesday, the 17th of February, 2016.

To commemorate the very special occasion of one year since the inception of the first Land Rover Experience Centre in the Middle East region, Euro Motors Jaguar Land Rover is set to host a two day celebratory event of free sessions for representatives of the media, both local and regional, on Thursday, the 18th of February 2016, and for current and prospective clients on Friday, the 19th of February 2016, splitting them between those who have experienced the extreme capabilities of a Land Rover and those who desire to get a taste of the unrivalled action.

As the first Experience Centre by Land Rover in the region, the Land Rover Experience Centre at Bahrain International Circuit serves both the Bahraini market, in addition to welcoming customers and prospects from around the MENA region, inviting them to experience an all-terrain adventure. The facility boasts spacious grounds, diverse off-road tracks and is in close proximity to the Bahrain Grand Prix Circuit, ‘The Home of Motorsport in the Middle East’.

Speaking on the occasion, Mr. Lee Boyle, the General Manager of Euro Motors Jaguar Land Rover, said: “It is with great pleasure that I, on behalf of Euro Motors Jaguar Land Rover, announce that we will soon be observing the first year anniversary of the launch of the Land Rover Experience. To be celebrating such a momentous occasion and that too, right on the heels of crossing the 1300th customer mark, is indeed a proud moment for all of us, both from Euro Motors Jaguar Land Rover and our partners in this concern, BIC. To be able to mark one year of successful operations on such a large scale is a sign of brand strength in the Kingdom of Bahrain and goes to show the exquisite taste we harbour in the island. Being pioneers in the MENA region, it was absolutely imperative to garner good results, if at least to set an example by embodying the principles of a guiding light, and to have reached this milestone with such an overwhelming response to our venture truly makes us proud; to have the public appreciate one of our more significant experiential initiatives. With these achievements, we also continue to ensure that Jaguar Land Rover Limited’s confidence in according us the opportunity and privilege of being the first in the region to establish such an undertaking, was rightly placed and we take pride in our ongoing impressive outcomes.”

“At this juncture, I would like to express my gratitude to our honourable partners, the very experienced and professionally renowned BIC, our very own team members responsible for the operations at the Land Rover Experience Bahrain and the staff present at the Centre on a daily basis to ensure smooth functioning. I would also like to thank our loyal customers for their commitment and interest, our ever increasing numbers of potential Land Rover customers who quench their aspirations of owning and driving the magnificent vehicle by partaking in our adventurous escapade and the government of the Kingdom of Bahrain for the integral role they play in facilitating foreign investments and stimulating interest in the Kingdom, thereby making all this possible. As always, we look forward to maintaining and prolonging this success for a long time to come and reiterate our commitment to stringently abide by our philosophy of constant innovation as we stay on course on the road towards progress and utmost customer satisfaction,” he added.

Located in the heart of the Sakhir desert within the grounds of BIC, the Land Rover Experience Centre Bahrain covers 3.5 kilometres of varying terrains such as sand, rock, hill and water landscapes. There are 32 natural and man-made obstacles allowing guests to traverse terrain including slide slopes, humps, rocks, gravel roads and watercourses, all the while assessing the driving environment, maximising the capability and technology of the vehicle and most importantly developing driving skills in the world’s most capable luxury vehicles.

 The Experience Drives are unique and tailored to all guests, no matter what their skill level. The experiences range from a Half Day taster through to an Advanced Experience. All include an explanation of the Land Rover technologies on offer, instruction on how to best utilise these, and most importantly the chance to put them into action.

Visitors have the chance to choose between two experiences: the first is as a passenger in a Land Rover vehicle, while one of Land Rover’s lead instructors drives the course, with the second being an opportunity to get behind the wheel to take on the facility’s many challenges head on, guided by a qualified Land Rover Experience instructor. The Passenger Experience lasts for a duration of 90 minutes and costs BD12 per person and the Driver Experience goes on for as long as 120 minutes at a cost of BD65 per person. One can experience the full line up of Land Rover models; from Range Rover Sport to the Discovery Sport, the LR4 and the Range Rover Evoque.

The Experience team at BIC are all qualified and certified instructors with the Lead Instructors sent to the UK to complete their training. The Centre is open on a daily basis and guests are advised to book in advance to avoid disappointment. In addition to the drive experiences, group bookings for events ranging from birthdays to team building sessions are also welcomed.

To book your Drive, call +973 17450000 or email: [email protected]​.

Since the start of its operations in 1998, Euro Motors has successfully positioned itself as the leader in the automotive industry in the Kingdom of Bahrain. Continually striving to attain the highest standards, Euro Motors does not compromise on presentation, quality, technical service or customer care in accord with its belief in offering the utmost to customers.

For more information about the Land Rover Experience, call the Euro Motors Jaguar Land Rover showroom in Sitra on 17460460 or follow the latest posts about Land Rover on Facebook at Euro Motors – Land Rover Bahrain or on Instagram at @emlandroverbahrain. Additionally, to get further information, follow up to date Land Rover tweets on Twitter at emlandroverbahrain.