Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is launching a new way for visitors to enjoy the city’s exciting range of attractions, experiences and tours. Announced at Arabian Travel Market (ATM), Dubai Pass, an all-inclusive pre-paid card, grants cash-free access to 33 key events and venues across Dubai, making it the perfect way for tourists to explore the city’s world-class destination proposition. It will be available to redeem from 16 May 2018.
Starting at AED399, the pass offers ‘Select’ and ‘Unlimited’ packages, with a specially-curated list of popular attractions and experiences. These include Burj Khalifa, Dubai Parks and Resorts, IMG Worlds of Adventure, Wild Wadi Waterpark, Ski Dubai, Desert Safari Tours, and many more. With every purchase, visitors will also receive a 50% discount on tickets to La Perle – the city’s one-of-a-kind live entertainment show with acrobatics and aerial stunts – by simply presenting their Dubai Pass when buying a ticket to the show.
The ‘Select’ package is priced at AED399. It allows card users to enjoy a range of attractions – one from each of the three-tiered attraction pools.*. The pass is valid over seven consecutive days, beginning with the first day of use. Meanwhile the unlimited package is available for AED899. Users can choose unlimited events and activities, and the pass is valid for three days.
Full details of the Dubai Pass are as follows:
| Packages | AED | Savings | Usage | Validity |
| Dubai Select Adult | Starting from 399 | 50% | 3 Attractions – Pick 1 from each pool | 7 days |
| Dubai Select Child | Starting from 389 | 50% | 3 Attractions – Pick 1 from each pool | 7 days |
| Dubai Unlimited Adult | Starting from 899 | 60% | All Attractions – pick from the list | 3 days |
| Dubai Unlimited Child | Starting from 846 | 60% | All Attractions – pick from the list | 3 days |
*Please note this pass is pre-purchased at the above rates and provides cashless entry to the attractions with overall savings of up to 60%
Select Pass: Pick 1 from each pool
| Pool 1 | Pool 2 | Pool 3 |
| Desert Safari with Dinner | Aqua Fun park | Boardwalk |
| iFly | Aventura Park | Dubai Dolphinarium |
| IMG Worlds of Adventure | BOLLYWOOD PARKS™ | Dubai Frame |
| LEGOLAND® Dubai | At The Top, Burj Khalifa | Dubai Mall Ice rink |
| LEGOLAND® Water Park Dubai | City Sightseeing Hop on Hop off | Etihad Museum |
| Motiongate | Creek Cruise Dinner | Hysteria Haunted House Dubai Mall |
| Palm Island Inner Circle Dinner Cruise | DAUZ Explorer Experience | Lake Ride |
| Ski Dubai | DAUZ Tunnel & Underwater | Lost Chambers & Ambassador Lagoon |
| Wild Wadi Waterpark | Dubai City Tour | Orbi |
| Dubai Safari Park | Palm Island Inner Circle Cruise – 60 min | |
| Marina Dhow Cruise Dinner | ||
| Splash Tours 90 mins | ||
| Wonder Bus |
Unlimited Pass: Pick as many as you like from the following list
- Aqua Fun park
- Aventura Park
- Boardwalk
- Bollywood Park
- Burj Khalifa
- City Sightseeing Hop On Hop Off
- Creek Cruise Dinner
- DAUZ Explorer Experience
- DAUZ Tunnel & Underwater
- Desert Safari with Dinner
- Dubai City Tour
- Dubai Dolphinarium
- Dubai Frame
- Dubai Mall Ice rink
- Dubai Safari Park
- Etihad Museum
- Hysteria Haunted House Dubai Mall
- iFly
- IMG Worlds of Adventure
- Kidzania
- Lake Ride
- Legoland
- Legoland Water Park
- Lost Chambers & Ambassador Lagoon
- Marina Dhow Cruise Dinner
- Motiongate
- Orbi
- Palm Island Inner Circle Dinner Cruise
- Palm Island Inner Circle Cruise – 60 min
- Ski Dubai
- Splash Tours 90 mins
- Wild Wadi Waterpark
- Wonder Bus
The year-round Dubai Pass has been introduced following the success of previous seasonal DSS and DSF passes. It will provide a streamlined way for people to experience Dubai, save money and make the most of their trip with family and friends.
For more details, please visit www.dubaipass.ae; call +971 4 295 2007; or email info-dubai@iventurecard.com. Dubai Pass will be available to redeem from 16 May 2018.