Paris-based FashionTV (FTV) International, the leading fashion and lifestyle television network in the world, has signed its first contract with the glamorous Bushido Restaurant and Lounge to host exclusive events at the venue.
FTV announced a grand comeback to the Middle East by establishing a regional hub for their dealings in the Middle East in Bahrain.
FTV, regarded as the epitome of fashion news and events worldwide, has strategically chosen to partner exclusively with Bushido yet again to host its signature parties after a fruitful venture in the past.
The licensing agreement was signed by FTV Vice President Romain Groselle Saint Gilles and General Manager of Bushido Restaurant, Daniel Edwiges in a glittering press conference and reception held in the midst of media members and invited guests.
After the huge success of FTV parties in 2011, the year-long joint venture will feature several events that promise to breathe sophistication back into the Kingdom’s nightlife scene.
“We are very happy and honoured to have a reputed brand such as FTV reestablish their events in Bushido. We are sure that we will be work in a symbiotic manner to create memorable events in Bahrain,” said Mr. Edwiges.
Commenting on the same, Mr. Saint Gilles said: “After the success of our parties in 2011, we are all set to bring high-end events back to Bahrain, bigger and better than before.”
“Every event will be aired on the worldwide TV network, which will showcase Bushido as epicenter of Bahrain’s trendsetting parties,” he added.
The debut event will witness the White Party- Edition II on March 30, featuring top models and entertainers from the crème de la crème of the fashion scene in Europe. Glamourous setup, trendy tunes and more will make the event go beyond anything the brand has done in the past.
The lineup for the debut event includes the Secret Garden Show girls, Twins Project DJs from Russia, FTV Ambassador Marina Perdenenko, and a saxophonist. The party will be aired on FTV channels all over the world.
Celebrities, models, fashion industry leaders and top performers are the usual faces that are spotted at the events.