Hyundai has unveiled the first rendering of its All-new Azera. With its design encapsulating Hyundai Motor’s role as a game changer, the All-new Azera – badged as Grandeur in Korea – exhibits respect for the model’s past while investing confidence in the future.
The newest bearer of a long-established signature sedan nameplate from Hyundai Motor, the sixth-generation Azera builds on its rich heritage while also setting its own legacy thanks to its futuristic looks.
“The All-new Azera will be the latest in one of Hyundai’s most cherished model lines, tracing its origins to the first Hyundai Grandeur 30 years ago,” said Mike Song, Hyundai’s Head of Operations for Africa and the Middle East. “Yet like Hyundai as a company, this is a car that very clearly looks to the future and will define our brand in the years to come.”
The All-new Azera’s sophisticated design represents a dramatic departure from its predecessor’s styling, while taking hints from previous Azera models to ensure it is still fundamentally recognizable as the newest generation of a distinct lineage. Subtle, beautiful detailing is seamlessly and harmoniously incorporated into the body that exhibits taut lines and exquisitely balanced proportions.
Conceived to appear choreographed with passionate movement and to convey sensuous, dramatic expression, the All-new Azera spearheads a new era for Hyundai Motor design. The new signature ‘cascading grille’ represents just one of many new premium styling features.