Friday, August 7, 2020

Gulf Air Celebrates the One Year Anniversary of its New Brand

Gulf Air, the national carrier of the Kingdom of Bahrain, is celebrating one year since launching its new brand at the Formula 1 Gulf Air Bahrain Grand Prix 2018. Millions of viewers globally witnessed the new look and feel of the airline and saw the complete change of the brand during the weekend race. The launch was planned to coincide with the Kingdom’s largest motorsport event to maximise the exposure of its new logo, new cabin crew uniforms and new aircraft livery. With this celebration, Gulf Air has released a series of images and a video showcasing its new uniforms across different landmark locations in the Kingdom of Bahrain highlighting the island’s heritage as well as modern landscape.

The year 2018 adopted by the #YearOfChange, kicked-off when the airline took delivery of its first Boeing 787-9 Dreamliner in April 2018 and continued receiving its incoming fleet of Boeing 787-9 and Airbus 320neos. To date, the airline has received 7 Boeing aircraft and 2 Airbus 320neo. Gulf Air introduced a refreshed identity including its logo, colour palette, typography and aircraft livery. Other modifications included the choice of interior aircraft design, material selection and cabin crew uniforms.

Gulf Air’s Chief Executive Officer, Mr. Krešimir Kučko said: “Gulf Air today celebrates one year of successfully launching its new brand identity. Changing the face of any company is not an easy task and we have gone through numerous brainstorming sessions and brand workshops to finally create the great brand we have today. We have received considerable positive feedback since the launch, which projects a fresh, clean and simple look that can be easily remembered and identified.” Mr. Kučko added: “Our new livery with its white background and large Gulf Air text not only reads easier but also reflects a vision at the cutting edge of innovation, modernity and progress. We have always wanted to keep the iconic falcon in our logo and retain the gold colour, which represents the luxury and warmth of the Kingdom. The falcon, its bill and feathers inspire many aspects of the font design and cabin definition, adding more pride to our iconic logo.”

 

MOST READ

SCW, MOICT partner to lead women-owned enterprises into global markets through Export Bahrain

The Supreme Council for Women (SCW) and the Ministry of Industry, Commerce and Tourism (MOICT) have announced their new collaboration through "Export Bahrain" in...

Cendrawasih Dance at Bahrain Summer Festival

Named after a rare species of beautiful birds-of-paradise, Cendrawasih, this Balinese dance is a relatively new dance with choreography inspired by classical dance routines....

2nd edition of King Hamad Chair in Interfaith Dialogue and Peaceful Co-Existence summer programme to be held on August 31

The 2nd edition of the summer programme of the King Hamad Chair in Interfaith Dialogue and Peaceful Co-Existence will be held from August 31 to September 5...

Bahrain Summer Festival: Together Virtually

The annual Bahrain Summer Festival is back for its 12th edition and is unlike ever before! Bringing us Together Virtually, this year’s highly-anticipated festival proves...

The Government Directory App

Planning a virtual event? Need to reach government officials in specific directorates? The Government Directory App is your essential guide to the numerous governmental...

Southern Governorate unveils new website

The Southern Governorate has gone hi-tech, unveiling its new-look electronic website. Southern Governor His Highness Shaikh Khalifa bin Ali bin Khalifa Al-Khalifa patronised the launch...

Education Minister Praises ‘AGU’ Leading Position

The Arabian Gulf University (AGU) has recently attained new achievements in the field of being granted accreditation from prestigious international institutions, as three of...

Health Ministry’s staff trained on dealing with COVID-19

The Ministry of Health has held more training sessions and workshops that targeted health workers and professionals, including doctors, nurses, support services, and other...

Gulf Air Welcomes Back Kuwait to its Network

Gulf Air, the national carrier of the Kingdom of Bahrain, announces that it will resume its direct flights to and from Kuwait. Gulf Air has...

HM King directed relief aid to blast-hit Lebanon

His Majesty King Hamad bin Isa Al-Khalifa directed to dispatch urgent humanitarian relief aid to the Republic of Lebanon to help alleviate their suffering...

Batelco Changes the Internet Speed Standards in Bahrain

Batelco, Bahrain’s leading digital solutions provider, has announced today that fiber speeds will be boosted by up to 5 times for all fiber internet...

Netflix is letting people watch things faster or slower with new playback speed controls

Netflix is letting people choose the speed at which they want to watch something on their phone or tablet with new playback controls. Netflix will...

HH Shaikh Khalid bin Hamad instructs to organise “Your Talent at Home” competition

HH Shaikh Khalid bin Hamad Al Khalifa, First Deputy Chairman of the Supreme Council for Youth and Sport (SCYS) and President of Bahrain Olympic...

Protect Your Plants to Enjoy the Blossoms by Dhananjay Mahadev Datar

When my father retired from business, he handed over the responsibility of Al Adil Trading Co. and its retail shops across the UAE to...

Diyar Al Muharraq Partners with Spectrum Co. W.L.L.

Diyar Al Muharraq, one of the largest real estate developers in Bahrain, announced the signing of a joint agreement with Spectrum Co W.L.L, which...