Gulf Air, the national carrier of the Kingdom of Bahrain, is celebrating one year since launching its new brand at the Formula 1 Gulf Air Bahrain Grand Prix 2018. Millions of viewers globally witnessed the new look and feel of the airline and saw the complete change of the brand during the weekend race. The launch was planned to coincide with the Kingdom’s largest motorsport event to maximise the exposure of its new logo, new cabin crew uniforms and new aircraft livery. With this celebration, Gulf Air has released a series of images and a video showcasing its new uniforms across different landmark locations in the Kingdom of Bahrain highlighting the island’s heritage as well as modern landscape.
The year 2018 adopted by the #YearOfChange, kicked-off when the airline took delivery of its first Boeing 787-9 Dreamliner in April 2018 and continued receiving its incoming fleet of Boeing 787-9 and Airbus 320neos. To date, the airline has received 7 Boeing aircraft and 2 Airbus 320neo. Gulf Air introduced a refreshed identity including its logo, colour palette, typography and aircraft livery. Other modifications included the choice of interior aircraft design, material selection and cabin crew uniforms.
Gulf Air’s Chief Executive Officer, Mr. Krešimir Kučko said: “Gulf Air today celebrates one year of successfully launching its new brand identity. Changing the face of any company is not an easy task and we have gone through numerous brainstorming sessions and brand workshops to finally create the great brand we have today. We have received considerable positive feedback since the launch, which projects a fresh, clean and simple look that can be easily remembered and identified.” Mr. Kučko added: “Our new livery with its white background and large Gulf Air text not only reads easier but also reflects a vision at the cutting edge of innovation, modernity and progress. We have always wanted to keep the iconic falcon in our logo and retain the gold colour, which represents the luxury and warmth of the Kingdom. The falcon, its bill and feathers inspire many aspects of the font design and cabin definition, adding more pride to our iconic logo.”