Thursday, August 22, 2019

The Home Launches Its First Furniture Hyper Store in Dubai

‘The Home’, a new home décor and furnishings brand, has launched it’s first-ever hyper store in the UAE at an exclusive function in Dubai, with an investment of Dh65 million.

The new brand will help reduce imports and boost the US$17.7 billion (Dh65 billion) interiors and home furnishing market in the GCC, that is mostly thriving on imported goods. The Home manufactures more than 40 per cent of its bedding and sofa products in the UAE, thus reduces import dependency of the Gulf countries.

According to Ventures Onsite – a research organization – the value of interior-based design and fit-out spend has risen from US$15.5 billion (Dh55 billion) in 2016 to US$17.7 billion this year, with the steep rise attributed to near-constant innovation and what experts describe as “ever-changing personal preferences”.

The UAE’s home furnishing and interiors sector is poised for a massive growth due to the delivery of 55,000 new homes in 2017-18, as well as the delivery of 40,000 new hotel rooms in Dubai to boost the hotel inventory to 140,000 rooms and serviced apartments ahead of the Expo 2020.

Besides, the bulk of the Dh3 trillion worth of construction projects that will be completed by 2020, will increase the interiors product demand. The Home will help the country to meet the rising demand.

This hyper store of the home-grown brand located on Umm Suqeim Road occupies an area of over 100,000 square feet spread out over an innovative layout of three levels. The new brand was launched by His Highness Sheikh Dr. Majid Saeed Rashed Al Nuaimi, Member of Ruling Family of Ajman, Mr. Sugathan Janardhanan, Chairman and Managing Director, Royal Furniture and Mr. Sulin Sugathan, Director, Royal Group.

The new UAE’s home-grown brand produces 40 per cent of the bedding mattresses and sofa sets in its factory in the UAE – that helps reduce the country’s dependence on foreign imported products.

The company offers 30 per cent discount on all products for a week, to help customers visit, plan and purchase their household items at their convenience. This will also help them save on the 5 per cent value-added tax (VAT) that will be effective from January 1, 2018.

‘The Home’ will serve as a one-stop-solution for bespoke and specially crafted furniture which will become paradise for the modern homemaker. The new store seeks to give its customers a brand new furniture & home accessories experience, as well as novel ideas and displays to match the distinct lifestyle requirements of the Middle East. Customers will be able to pick curated pieces from across the world for their living spaces, dining rooms, bedrooms and more, all in one place; to create a truly beautiful and harmonious home.

Mr. Sulin Sugathan, Director, Royal Group said, “It is with great pleasure that we announce the launch of our new brand- ‘The Home’ in this region. It is a brand that will be the ultimate destination for modern and contemporary furniture specially curated for the Middle Eastern cosmopolitan tastes and preferences. Customers can also benefit from additional offerings which we have tried to integrate in to this concept store.”

With various levels mirroring actual living spaces, the store not only hosts a wide assortment of home furniture and accessories, but also has a great environment which is designed to be hassle-free and make you feel completely at home:

Level 1 has a valet service to ensure ease of parking for customers. This level houses kitchenware, homeware, outdoor furniture, lighting solutions, home accessories and more.

Level 2 houses curated inspiration zones and solutions for bedrooms, living rooms and dining spaces. The Home also offers customers furniture to optimize their living spaces and give them more freedom.

Level 3 has a unique Man Cave setup which offers unique and thoughtful items for men looking to decorate their personal spaces. This level also has a ladies room, a mother’s room, a play area designated for children, kids’ furniture and Design Studio.

Mr. Sugathan Janardhanan, Chairman and Managing Director, Royal Furniture said, “We are proud to take our expertise in furniture and furnishings to the next level and expand our ventures in this region with the launch of ‘The Home’. Our vision is to introduce many more stand-alone stores in this region by 2020 and continue to offer on-trend, custom-made and branded furniture.”

MOST READ

iGA, Municipal Councils & Capital Secretariat to Partner in the Development of eServices

Manama, Kingdom of Bahrain – Information & eGovernment Authority (iGA) Chief Executive, Mohammed Ali AlQaed received in his office at Isa Town the Chairman...

Male Breast Reduction

What is male breast reduction? Male breast reduction surgery is a common and popular procedure that removes excess fat and tissue from male breasts, and...

Common Thyroid Gland Diseases & Problems To Watch For

The thyroid is a gland that sits low of the neck on the front of the trachea, the thyroid secretes several hormones, that act...

Satisfied with your Hajj Agency? Well, you can improve it

It’s the time of the year when all citizen and resident pilgrims of the Kingdom are allowed to anonymously and with full transparency express...

King’s advisor chairs Bahrain Sports Pioneers Society’s meeting

Advisor to HM the King for Youth and Sports Affairs, Saleh bin Isa bin Hindi Al-Mannai, chaired a meeting of the Bahrain Sports Pioneers...

Mental Health in Yoga

In Yoga equal, if not more, importance is given to mental health as is to physical health. A person who is mentally healthy is...

Superstar J Balvin confirmed for Abu Dhabi Showdown Week

J Balvin, Colombian Reggaeton chart-topper will play The Arena, the brand-new venue on Yas Island, on 5 September Red Hot Chili Peppers also set...

Birth & Death Certificate Service to be Transferred to iGA’s Isa Town HQ

Manama, Kingdom of Bahrain – The Information & eGovernment Authority (iGA) announced that birth and death certificate issuance services will continue to be provided...

Indulge in the Pure Bliss of Chocolate at Le Agna

Le Agna , the Greek word means ‘pure’ and apt a cafe which serves only the best and purest Belgian chocolates. Le Agna, a cafe...

Bahrain as a regional Research & Development Center for Artificial Intelligence

Artificial intelligence (AI) is a transformative technology that holds promise for tremendous societal and economic benefit. AI has the potential to revolutionize how we...

Virtual desktops finally come to Chrome OS

The latest version of Chrome OS is rolling out to Chromebooks now and it comes with a lot more new features than usual. The...

Bahrain’s First fully dedicated Franchise Service Providers

The best thing that can improve your business is Franchising it the right way: Franchising is the practice of using another firm's successful business model....

Bahrain’s ambassador presents credentials to ASEAN

Ambassador of Bahrain to Indonesia, Dr. Mohammed Ghassan Mohammed Adnan Sheikho, has presented his credentials as ambassador of the Kingdom to the Association of...

Minister shares Eid Al-Adha joy with senior citizens, children

Labour and Social Development Minister, Jameel bin Mohammed Ali Humaidan, paid a visit to the Child Welfare Home (Batelco Home). Through the visit, also attended...

New Group of Bahraini Pilots Fly with Gulf Air

Manama, Kingdom of Bahrain – 21 August 2019: A new batch of Bahraini pilots recently took to the skies with the Kingdom of Bahrain’s national carrier...