Wednesday, June 3, 2020

The Home Launches Its First Furniture Hyper Store in Dubai

‘The Home’, a new home décor and furnishings brand, has launched it’s first-ever hyper store in the UAE at an exclusive function in Dubai, with an investment of Dh65 million.

The new brand will help reduce imports and boost the US$17.7 billion (Dh65 billion) interiors and home furnishing market in the GCC, that is mostly thriving on imported goods. The Home manufactures more than 40 per cent of its bedding and sofa products in the UAE, thus reduces import dependency of the Gulf countries.

According to Ventures Onsite – a research organization – the value of interior-based design and fit-out spend has risen from US$15.5 billion (Dh55 billion) in 2016 to US$17.7 billion this year, with the steep rise attributed to near-constant innovation and what experts describe as “ever-changing personal preferences”.

The UAE’s home furnishing and interiors sector is poised for a massive growth due to the delivery of 55,000 new homes in 2017-18, as well as the delivery of 40,000 new hotel rooms in Dubai to boost the hotel inventory to 140,000 rooms and serviced apartments ahead of the Expo 2020.

Besides, the bulk of the Dh3 trillion worth of construction projects that will be completed by 2020, will increase the interiors product demand. The Home will help the country to meet the rising demand.

This hyper store of the home-grown brand located on Umm Suqeim Road occupies an area of over 100,000 square feet spread out over an innovative layout of three levels. The new brand was launched by His Highness Sheikh Dr. Majid Saeed Rashed Al Nuaimi, Member of Ruling Family of Ajman, Mr. Sugathan Janardhanan, Chairman and Managing Director, Royal Furniture and Mr. Sulin Sugathan, Director, Royal Group.

The new UAE’s home-grown brand produces 40 per cent of the bedding mattresses and sofa sets in its factory in the UAE – that helps reduce the country’s dependence on foreign imported products.

The company offers 30 per cent discount on all products for a week, to help customers visit, plan and purchase their household items at their convenience. This will also help them save on the 5 per cent value-added tax (VAT) that will be effective from January 1, 2018.

‘The Home’ will serve as a one-stop-solution for bespoke and specially crafted furniture which will become paradise for the modern homemaker. The new store seeks to give its customers a brand new furniture & home accessories experience, as well as novel ideas and displays to match the distinct lifestyle requirements of the Middle East. Customers will be able to pick curated pieces from across the world for their living spaces, dining rooms, bedrooms and more, all in one place; to create a truly beautiful and harmonious home.

Mr. Sulin Sugathan, Director, Royal Group said, “It is with great pleasure that we announce the launch of our new brand- ‘The Home’ in this region. It is a brand that will be the ultimate destination for modern and contemporary furniture specially curated for the Middle Eastern cosmopolitan tastes and preferences. Customers can also benefit from additional offerings which we have tried to integrate in to this concept store.”

With various levels mirroring actual living spaces, the store not only hosts a wide assortment of home furniture and accessories, but also has a great environment which is designed to be hassle-free and make you feel completely at home:

Level 1 has a valet service to ensure ease of parking for customers. This level houses kitchenware, homeware, outdoor furniture, lighting solutions, home accessories and more.

Level 2 houses curated inspiration zones and solutions for bedrooms, living rooms and dining spaces. The Home also offers customers furniture to optimize their living spaces and give them more freedom.

Level 3 has a unique Man Cave setup which offers unique and thoughtful items for men looking to decorate their personal spaces. This level also has a ladies room, a mother’s room, a play area designated for children, kids’ furniture and Design Studio.

Mr. Sugathan Janardhanan, Chairman and Managing Director, Royal Furniture said, “We are proud to take our expertise in furniture and furnishings to the next level and expand our ventures in this region with the launch of ‘The Home’. Our vision is to introduce many more stand-alone stores in this region by 2020 and continue to offer on-trend, custom-made and branded furniture.”

MOST READ

Bahrain India Society participates in the combat against COVID-19

The Board of Directors of Bahrain India Society participated in the combat against the coronavirus. Under the eminent  leadership of His Majesty the King, His...

Work More, Talk Less by Dhananjay Mahadev Datar

I was a novice when I stepped into the business field. Until then I had had no background or experience of running a shop....

Labour Ministry launches electronic employment service

The Labour and Social Development Ministry has announced the launch of the electronic employment procedures as of Monday, noting that job-seekers are now provided...

Minister highlights Bahrain’s efforts to fight smoking, preserve public health

Health Minister, Faeqa bint Said Al-Saleh, has said that the World No Tobacco Day provides an opportunity for Bahrain to promote social awareness on...

Gulf Air imports more than 80 tons of medical supplies in May

In response to national COVID-19 mitigation efforts, Gulf Air, the national carrier of the Kingdom of Bahrain, has successfully imported 82 tons of medical...

‘RCM’ Celebrates Eid with ‘Special Olympics Bahrain’

Reaffirming on its unwavering support to charitable centers and initiatives in the Kingdom of Bahraini, and out of its keenness to share the joy...

Bahrain’s Representation at World Health Organisation, Interview with Dr. Muhammad Shaban

Dr. Muhammad Shaban, Head of Health programs & Policies of the Supreme Council of health and member of the national team to address the...

HM King’s directives to honour sports icon praised by Youth Minister

Youth and Sports Affairs Minister, Ayman bin Tawfiq Al-Moayyad, has lauded His Majesty King Hamad bin Isa Al Khalifa’s directives to rename the three...

Justice Minister stresses compliance to precautionary measures

Justice, Islamic Affairs and Endowments Minister Shaikh Khalid bin Ali Khalifa stressed the necessity of performing the Friday prayers in accordance with the mandatory...

AlMabarrah AlKhalifia Foundation’s ‘100 Laptops’ initiative achieves tremendous success

AlMabarrah AlKhalifia Foundation has announced the success of its "100 Laptops" initiative after it contributed to providing 162 laptops for students, exceeding its initial...

HRH Premier stresses support to national cadres

His Royal Highness Prime Minister Prince Khalifa bin Salman Al Khalifa affirmed that the Kingdom of Bahrain has taken proactive steps to deal with...

Information Minister hails HH Shaikh Nasser’s support to the media

Information Affairs Minister Ali bin Mohammed Al-Romaihi paid tribute to HM the King’s Representative for Humanitarian Work and Youth Affairs, National Security Advisor and...

Royal Humanitarian Foundation launches new charity initiative

A charity initiative aimed at supporting Bahraini citizens and families and other needy people affected by COVID-19 has been unveiled. The Royal Humanitarian Foundation (RHF)...

HH Shaikh Nasser bin Hamad praises “Al-Sariya” Quiz Show success

HM the King’s Representative for Humanitarian Work and Youth Affairs, National Security Advisor and Supreme Council for Youth and Sports (SCYS) Chairman His Highness...

INJAZ Bahrain offers educational programs online amid Covid-19 outbreak

INJAZ Bahrain has recently launched a series of programs online, in response to the outbreak of the novel coronavirus in Bahrain. The online programs,...