YouGov Survey Results Show Huawei Improving Brand Health Index Across the Middle East
Huawei’s brand love and reputation as a company has been growing from strength to strength in the Middle East, proven by the latest YouGov 2017 Brand Index Rankings. For the second consecutive year, Huawei has secured rank 2 in the Saudi Arabia Top Index Improvers list, with a significant improvement of 87% in its index scoring. In the UAE, Huawei ranks third place, with an index improvement of 50%. By consistently enhancing its brand reputation and scoring year on year, Huawei has been winning a firm foothold and recognition in the region.
The Index Rankings show the brands with the highest average Index scores between July 1, 2016 and June 30, 2017. The ‘brand health’ ranking takes into account consumers’ perceptions of each brand’s quality, value, impression, satisfaction, reputation and whether they would recommend the brand to others.
“We are committed to building a strong relationship with our consumers in the Middle East,” says Gene Jiao, President of Huawei Consumer Business Group, Middle East & Africa. “Our R&D specialists work to ensure our products are constantly evolving to meet the needs of our consumers and we look forward to further expanding our footprint in the region.”
Huawei recently signed a memorandum of understanding with The Executive Council of Dubai to be one of the first smartphone companies to introduce Dubai Font to its users. The partnership is a further testament to Huawei’s commitment to spearheading cultural and technological innovations for its consumers in the region.
As a favourite brand of consumers, Huawei offers value, excellence and reliability across its comprehensive range of products to meet the needs of the most demanding global users. With a core focus on innovation and consumer experience, Huawei has been pooling together the best R&D minds from around the globe to build global innovation capacity and create products and services of the utmost quality and unrivalled excellence.
With 30 years of innovation as a brand, Huawei continues to top the list of a number of global agencies. Fortune 500 included Huawei among its top global 100, ranking 83rd with a revenue of $78.51 billion. Huawei also ranked number 49 in the 2017 BrandZ Top 100 Most Valuable Global Brands and number 40 on the Brand Finance 2017 Global 500 list of the top most valuable brands in the world.
Huawei, one of the world’s leading technology brands, strives to be a reliable and dependable provider of beautifully designed devices that exceeds user expectations