Hype Energy, which manufacturers the internationally-renowned lifestyle brand, Hype Energy Drinks, will return to this month’s Gulfood 2017 – the region’s largest food and beverage trade platform – with the objective of consolidating its footprint in the Middle East and pursuing expansion opportunities in Asia.
Participating at Gulfood for a fifth consecutive year, Hype Energy will occupy stand C38 in Za’abeel Hall 4 – the dedicated segment for international beverage suppliers at the 22nd edition of the Dubai World Trade Centre (DWTC) event, which runs February 26 to March 2.
On its all-action, two-level stand, Hype Energy Drinks will showcase a real F1™ race car and conduct extensive product sampling at a high-energy ‘Charge Up’ station on the ground floor, while the company’s CEO, Bertrand Gachot, and regional sales and marketing teams host regional distributors and retailers in a tailored meeting space on the top floor.
“Gulfood presents a unique opportunity to display our full product range to a highly-focused trade audience seeking new flavours and innovative sugar-free and low calorie products that meet consumers’ changing preferences,” said Gachot, a former F1 racing driver and 24 Hours of Le Mans winner.
With the global soft drinks market expected to grow at a rate of 2.4 percent this year, and the Middle Eastern and Asian markets predicted to swell by 4.3 percent over the next five years, Hype Energy’s sales forecast for 2017 is a minimum of 200 million cans – a 25 percent increase on 2016.
“Following very successful previous outings at Gulfood, our target this year is to identify new distributors which boast broad international networks of major retailers. We are sourcing distributors that can expand the Hype Energy brand into high potential growth markets and further increase our global sales,” he added.
Hype Energy drinks are available in more than 45 countries spanning from the Middle East to Africa and North and South America. The company headquarters is in Dubai with satellite offices in Europe and the US. Hype Energy drinks are a more natural and premium way to enjoy energy drinks.