The All-new Hyundai Genesis launched in Africa and Middle East has achieved landmark sales of over a hundred thousand in just one year, beating the preceding model by 10 months! The global recognition Genesis received for it’s design, safety and innovation helped skyrocket its sales.
Built solely in Korea, the car is exported to the Middle East and Africa, Chinese, European, and North American markets, and had recorded total sales of 105,915 units by the end of May 2015. However, the model hasn’t been so well received in North America, achieving only third place in the US midsize luxury sedan market.
Jin (James) Kim, Vice President and head of operations at Hyundai Motor Company in Africa and Middle East said: “In line with Hyundai’s modern premium brand direction the All-New Genesis is competing head-on with top-tier premium models, and these results demonstrate that it is winning the confidence of new car buyers across the world. Nowhere is this more so than in the Middle East and Africa region, with its highly discerning customers who are looking for luxury at affordable price points, while enjoying all the features and technologies found in high priced vehicles.”
The second generation of the popular sedan has won numerous accolades including being named 2014 Best HiTech Luxury Sedan by prestigious Middle East motoring title, Automobile. Elsewhere, in the same year it also won the IIHS Top Safety Pick+ in North America, the iF Product Design Award under the transportation category, and was honoured in the 2014 GOOD DESIGN™ AWARDS for its innovative and cutting-edge product design.