Hyundai Ranks Third-Highest Brand For Initial Quality By J.D. Power


First Motors, the exclusive distributor of Hyundai vehicles in the Kingdom of Bahrain, announced that Hyundai was ranked third-highest among all other automotive brands in the J.D. Power 2018 U.S. Initial Quality Study (IQS).

In this year’s study, there were 31 brands that were ranked based on product reliability and quality, 13 of which are the most premium automotive marques in the world. This highlights the car manufacturer’s much acclaimed meticulous adherence to seamlessly blending spectacular aesthetics, state-of-the-art technology and unrivalled performance, all in a minimalistic element that emphasizes on its elegance, thus providing its potential owners with customer-centric vehicles that are conveniently and adequately suited to their every drive requirement.

Additionally, amongst the specific model segments categories, the dynamic Hyundai Tucson was placed First among vehicles in the Small SUVs division whereas the impressive and elaborate Hyundai Santa Fe was placed Second in the Midsize SUVs classification for quality ratings.

Elatedly speaking about the achievements and its significance Mr Ahsan Chishty, the General Manager of First Motors, said: “We are extremely delighted with Hyundai topping the J.D. Power’s rankings which is a direct result of the company’s dedication to building vehicles of a superior quality. It is indeed a great honour that the Hyundai brand has been recognized in one of the most renowned surveys in the global automotive industry and we believe that it will instill further confidence in our customers, highlighting the quality of Hyundai models that we offer at the most unbeatable prices in the Kingdom of Bahrain.”

The IQS study, now in its 32nd year, serves as the industry benchmark for new-vehicle quality measurement. The 2018 U.S. Initial Quality Study is based on responses from 75,712 purchasers and lessees of new 2018 model-year vehicles who were surveyed after 90 days of ownership. The study is based on a 233-question battery organized into eight vehicle categories designed to provide manufacturers with information to facilitate the identification of problems and drive product improvement.

First Motors, part of Al Zayani Investments group, is fully committed to demonstrate to the Bahrain market that Hyundai is the brand that represents unique value for money without compromise. Their confidence in Hyundai is demonstrated through their sensational Lifetime Warranty that is offered on the entire range of Hyundai passenger vehicles.