In an effort to better enable its cloud users to access video from any device at any time, IBM today said it is buying Clearleap, a 7-year-old Georgia-based company.

Clearleap has focused on creating a technology platform that can securely deliver massive video libraries to traditional TV systems and multiscreen devices, according to the company’s website.

Financial terms of the deal were not disclosed.

IBM said that Clearleap will be integrated into its cloud platform to provide enterprises with a fast and easy way to “manage, monetize and grow user video experiences.”

The news is part of IBM’s broader strategy to help clients unlock the value of video as it grows in importance in business.

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