Friday, September 18, 2020

IDG Contributor Network: Is relying on a single content platform like Facebook worth the cost?

Everybody’s talking about how distributing content through third-party organizations such as Facebook or Twitter could hurt digital publishers, but there is one group of stakeholders that seem to be continuously left out of the conversation: readers.

Do readers want to find their content in one place? If you produce content and want to be “audience-first,” does exclusively distributing your content on a platform like Facebook Instant Articles  make more sense for your readers?

(Let’s leave revenue out of the conversation for the sake of discussion…)

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