Gulf Air, the Kingdom of Bahrain’s national carrier, recently participated in this year’s Inflight Workshop hosted in Dubai earlier this month. Gulf Air Senior Manager Marketing – Inflight and Product, Mr. Mohamad ElAssaad was part of a high profile panel of experts discussing “Enhanced Entertainment: Accessibility” and also took part in the final session of the Inflight Workshop on “Safeguarding the Content.”

Representing the airline at the event and sharing information on Gulf Air’s latest inflight entertainment developments and initiatives, Mr. ElAssaad spoke of his participation: “It is an honor to showcase a selection of Gulf Air’s unique offering in the field of inflight entertainment: some of our pioneering initiatives, what we are working on today and what we are striving for in future. Inflight Workshop was an ideal platform to shed light on Gulf Air’s mission of catering to a broad spectrum of passengers’ diverse requirements. Sharing ideas and feedback with industry peers is critical to our ongoing progress and development within the field.”

Gulf Air’s entire fleet is equipped with the latest inflight entertainment technology offering hundreds of channels of entertainment that include religious programs, movies, TV shows, a channel dedicated to local Bahraini productions and an instructional and informative health channel in addition to a variety of games for the airline’s younger passengers. In December 2015, Gulf Air brought the airline’s passengers a new entertainment experience, as it became the first airline in the Middle East to launch BBC Worldwide’s three newest genre brands onboard: BBC Brit, BBC Earth and BBC First.

Inflight Workshop attracted a record number of senior executives from major Middle Eastern airlines and global suppliers serving the region to talk on the pressing issues affecting the inflight entertainment and connectivity (IFEC) industry. Together with the Inflight IFEC Pavilion and Awards these are now recognised as the premier IFEC events in the Middle East.