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Instagram relaxes out of the box with portrait

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Instagram is making it easier for people to post photos to its service without having to unnecessarily crop and adjust their work. The company announced that it’s adding support for landscape and portrait formats. This applies to both photos and videos starting today.

You no longer have to abide by the square ratio that Instagram has had for years. Although the company says that the iconic square format “has been and always will be part of who we are,” it’s more about the visual story that users want to tell, and sometimes constraining that to a ratio that works for Instagram isn’t sufficient.


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