The Bahrain Tourism and Exhibition Authority (BTEA) hosted more than 30 media representatives, social media influencers and representatives from travel and tourism agencies during the Formula 1 2018 Gulf Air Bahrain Grand Prix.
“The 2018 Formula 1 Gulf Air Bahrain Grand Prix is one of the most prestigious international sporting events held in the Kingdom of Bahrain every year since 2004. The Bahrain GP has surely strengthened the Kingdom’s position on the world tourism map,” said the Chief Executive Officer of BTEA, H.E. Shaikh Khaled bin Humood Al Khalifa.
“Through our representative offices located in Saudi Arabia, the United Kingdom, Germany, France, India, China and Russia, we have invited a number of media representatives along with social media influencers to attend the event. The main idea behind the invitation was to introduce them to the Kingdom in order to promote Bahrain’s touristic offerings to a wider range of audience,” he added.
BTEA’s tourism strategy aims to highlight the Kingdom’s tourism infrastructure and offering in order to further attract tourists and visitors from all over the world, as well as promote Bahrain as an ideal family tourist destination endorsed by all representative offices.