However, its reliance on creating successful new products means it faces constant risk. One false move and ‘Apple is doomed’ naysayers will start chanting their nonsense again. What can Apple do?
It already did it…
Apple has changed its game, creating those regular, predictable and recurring incomes Wall Street analysts and investors love. You may not have recognized them when those steps took place, but they help mitigate the risk of its product-led strategy.
The Innovation Hub puts it thus: “While its rivals were focusing solely on product, Apple was thinking ahead, transforming ownership into membership, a business innovation that in the long term may matter almost as much as designing a great phone, for the simple reason that it makes it easier to buy one.”
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