Is the Adpocalypse upon us?

What is it that makes a technology that suppresses ads on websites controversial? For its users, ad-blocking technology is a bulwark against a flood of annoying, privacy-invading ads. For some people, though, the widespread adoption of ad blockers sounds the death knell of the Web as we know it. That’s because making ads invisible will destroy the Web’s economic underpinnings. It’s a scenario that some people call the Adpocalypse.

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