Monday, September 28, 2020

Jaguar Land Rover Shows Off British Innovation at the Dubai International Motor Show 2015

Jaguar Land Rover Shows Off British Innovation at the Dubai International Motor Show 2015

  • Middle East reveal of All-New Jaguar F-PACE
  • Introduction of the all-new Jaguar line up
  • 45 years celebrations of Range Rover’s luxury, design and innovation
  • Exclusive unveiling of Jaguar Land Rover Bond Cars

Luxury manufacturer, Jaguar Land Rover revealed its highly anticipated all-new Jaguar F-PACE performance crossover to the MENA region today at the 2015 Dubai International Motor Show. The company also unveiled its most powerful and luxurious Range Rover ever, the Range Rover SVAutobiography, adding even more luxury, design sophistication and performance to an enhanced line-up.

Salman Sultan (PR and Social Media Manager), John Edwards, Bruce Robertson at DIMS 2015

All-New Jaguar F-PACE

With a unique balance in style and performance, the all-new Jaguar F-PACE is a dynamic five-seat performance crossover offering a combination of Jaguar sports car inspired exterior design, fused with a practical and spacious luxury interior. Designed, engineered, and manufactured in the UK, the Jaguar F-PACE has undergone thorough regional testing at Jaguar Land Rover’s Engineering Test Centre in Dubai and will be available in the regional market from the third quarter of 2016.

Celebrating its rich 80-year heritage, Jaguar is also showcasing its enhanced 2016 Jaguar XJR and All-New 2016 Jaguar XF-S, as well as the award-winning new Jaguar XE-S at the Dubai International Motor Show.

Range Rover SVAutobiography

Today also marked the regional launch of the most luxurious and powerful Range Rover ever, the Range Rover SVAutobiography. Produced by Land Rover’s Special Vehicle Operations Technical Centre in the UK, the Range Rover SVAutobiography brings a new level of design sophistication to the Range Rover line-up. Available in duotone, with a 550ps supercharged V8 engine, and hand-finished at SVO’s Oxford Road facility, the Range Rover SVAutobiography is ready to order at the Dubai International Motor Show.

Land Rover Defender

Visitors of Land Rover’s stand at Dubai International Motor Show will have the opportunity to get a closer look at the manufacturer’s legendary Defender 2,000,000, which made its first trip out of the United Kingdom especially for the Dubai International Motorshow, before it goes back to the United Kingdom and is auctioned at the prestigious charity event in London later this year.

Land Rover Discovery Sport Dynamic

The recently enhanced Land Rover Discovery Sport Dynamic is also making its regional debut at Dubai International Motor Show, featuring a number of exterior developments, including Narvik Black exterior details, body-coloured mouldings and door claddings and the choice of a unique new 19” wheel design in Satin Dark Grey, or a 20” Gloss Black wheel. Combined with new interior colours and detailing, the new Dynamic design option creates a powerful and striking impression, and promises to follow the precedent success of the Discovery Sport, with sales reaching nearly 30,000 in the first half of 2015.

Jaguar Land Rover featured in Bond SPECTRE

Celebrations at Jaguar Land Rover’s stand will continue their vehicles proudly featured in the latest Bond adventure, SPECTRE. Cars, including the Jaguar C-X75, Range Rover Sport SVR and the iconic Land Rover Defender, are making their first public debut in the Middle East and North Africa during the show.

Specially modified Land Rover Defenders and the fastest, most powerful Land Rover ever, the Range Rover Sport SVR take part in major action sequences shot in Austria.  The highly capable Defenders were constructed by the JLR Special Operations division with huge 37-inch diameter off-road tyres and enhanced body protection to tackle the challenging terrain of the snow-covered mountain roads used for filming.

Bruce Robertson, Managing Director of Jaguar Land Rover MENA said: “The automotive industry and the demands of today’s customers are changing dramatically and that is why Jaguar Land Rover is committed to constantly think, plan and innovate in order to create an outstanding experience for our customers.

“Our presence at Dubai International Motor Show today is another evidence of our continuous commitment to the Middle East and North Africa region, where we have some of the most sophisticated consumers in the world. It is our ambition and objective to keep pace and even surpass their expectations.

“We continue to see both of our brands go from strength-to-strength in the Middle East and I am proud to say that we are now the fourth largest market for Jaguar Land Rover globally.”

Jaguar Land Rover has plans to grow to 64 dealerships across 18 countries by 2017/18, with a further focus on expanding their presence across the Middle East and North Africa.


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